International Management Catholic University of Portugal

Overview

Overview

The curriculum of  International Management at Catholic University of Portugal and program experience are designed to provide relevant practical and academic knowledge and become the launchpad for your international career.

If you're looking to break into the exciting world of marketing, our Marketing specialization is the perfect choice for you. This program will provide you with a solid foundation in marketing principles, including market research, consumer behavior, branding, advertising, and digital marketing. You'll also develop the analytical and strategic thinking skills necessary to create effective marketing campaigns and drive business growth. Our hands-on approach to learning means you'll your experience in the classroom will combine innovative learning methods like marketing simulations, real-world projects, and field assignments.  You will learn how to define marketing strategy in competitive markets, activate your brand strategy and develop impactful marketing content. There are many electives to help you build a portfolio of experiences and skills to showcase to potential employers and organizations.

Speaking an additional language is a crucial tool and differentiator. Take a Spanish, Portuguese, or German language course and open doors to more opportunities.  

Upon completing the first year of the program, you get to foster your profile as a global citizen. Choose to embark on a Master's exchange semester at one of over 100 Partner Universities. Decide to advance your professional experience in an international Internship. Or take on a challenge to earn a second degree with the acclaimed Double Degree*. The way to a global career is to build your own path.