Overview
Overview
St. John’s University graduate students of Integrated Advertising Communications learn the skills employers require by practicing them in every class. Projects include the development of a digital marketing communication plan, a full media plan with a schedule and budget, a multi-channel creative strategy and campaign, in-depth data analysis, and a full integrated advertising plan as a Capstone project. In addition, the St. John’s Design Factory is one of the few U.S.-based locations of this international organization. At our Design Factory, students solve unsolvable problems.
Our faculty comes from New York City’s most creative brand and digital agencies — the shops that have built award-winning campaigns that you know and love. They’ll teach you to:
- Discover the Human Truth about a brand
- Position a brand to stand out
- Find the BIG CREATIVE IDEA
- Conduct research that reveals deep consumer insights
- Manage a brand’s Reputation
- Develop a full advertising plan
Programme Structure
Courses include:
- Integrated Advertising Communications
- The Creative Umbrella for an IAC Campaign
- Social & Digital Media as Integrated Advertising Communications Tools
- Media Planning and Execution
- Theories and Processes of Communication
- Media and Communication Research Methods
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
- Apply before
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Language
Credits
Delivered
Disciplines
Communication Studies Advertising View 20 other Masters in Communication Studies in ItalyAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at St. John's University and/or in Italy, please visit Student Insurance Portal.
Other requirements
General requirements
- Online Application
- Resume or curriculum vitae
- Two letters of recommendation
- Personal Statement
- Letters of Recommendation
- Transcripts
Tuition Fee
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International
44100 USD/yearTuition FeeBased on the tuition of 1470 USD per credit during 12 months. -
National
44100 USD/yearTuition FeeBased on the tuition of 1470 USD per credit during 12 months. -
In-State
44100 USD/yearTuition FeeBased on the tuition of 1470 USD per credit during 12 months.
Living costs for Roma
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Integrated Advertising Communications.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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