Integrated Advertising Communications St. John's University

Overview

The Integrated Advertising Communications M.Sc. at St. John's University provides students with the practical expertise required to engage modern consumers across digital, mobile, and traditional media platforms. This programme is designed to transform products into recognisable brands through immersive learning and strategic communication techniques. Students benefit from a curriculum that balances theoretical foundations with real-world applications in the heart of the global media industry.

Why Integrated Advertising Communications at St. John's University?

The university offers a unique learning environment where artificial intelligence is woven into every course, ensuring graduates possess cutting-edge technological skills. Students have access to the St. John’s Design Factory, part of a global innovation network that encourages collaborative problem-solving. Located near the advertising capital of the world, the programme features faculty members drawn from top New York City agencies who bring award-winning industry experience directly into the classroom.

Tuition Fee Breakdown

• International fee: USD 1640 per credit
• National fee: USD 1640 per credit
• Local fee: USD 1640 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum consists of core requirements and specialised subjects designed to build comprehensive industry competencies. Modules may include:

• Integrated Advertising Communications
• The Big Idea
• Social & Digital Media as Integrated Advertising Communications Tools
• IAC Media Planning and Execution
• Theories and Processes of Communication
• Media and Communication Research Methods
• Data, Analysis and AI-Driven Insight
• Leading and Coaching the IAC Process
• Public Relations in Integrated Advertising Communications

The programme concludes with a final Capstone project:

• Development of an Effective Integrated Advertising Communications Plan

Careers with Integrated Advertising Communications

Graduates are prepared for leadership roles within the dynamic advertising and marketing sectors. The programme equips students with the credentials needed to become thought leaders and innovators in brand management, media planning, and creative strategy. By mastering data analysis and multi-channel campaign design, alumni are well-positioned for promotions and high-level positions within global brand and digital agencies.