Advertising Communications American University of Greece

Overview

It is an advanced programme of study which artfully bridges up-to-date theoretical knowledge with the practical skills required by the industry. The programme adopts a 360º, holistic view of advertising theory and practice, uniquely balancing its creative and strategic planning sides.

The Advertising Communications programme from the American College of Greece is an advanced programme of study which artfully bridges up-to-date theoretical knowledge with the practical skills required by the industry. The programme adopts a 360º, holistic view of advertising theory and practice, uniquely balancing its creative and strategic planning sides.

The curriculum structure provides students with a well-rounded, advertising foundation through core courses, while it simultaneously offers participants the flexibility to tailor the programme to their individual preferences, diverse academic backgrounds and career aspirations by choosing from a list of electives in two specialization areas: advertising strategy and planning or advertising creativity.

Career Opportunities

Graduates of the programme can pursue careers in full-service advertising agencies, specializing in strategic planning, account handling or creative roles; they can also find employment opportunities in media and creative agencies or assume advertising and communication-related roles in communication/marketing departments of large organizations. Employment options include positions in companies specialized in branding & design, production, integrated communications, media and entertainment.