Overview
The Retail and Consumer Management Master's degree programme at Technische Hochschule Ingolstadt, THI equips you with the strategic and analytical skills to navigate and drive these developments. You will explore topics such as consumer insights, retail branding, digital commerce, store marketing, and international retail management, always with a focus on global markets and cross-cultural perspectives.
Key Facts
Graduates are qualified for specialist and management roles in retail management, consumer and retail marketing, product and category management, sales management, digital commerce, digital consumer services, marketing and media agencies, start-ups, and retail companies. The programme provides a strong understanding for careers that combine consumer understanding, strategic thinking, and digital innovation in a global business environment.
Programme Structure
Courses included:
- Market Research and Consumer Behaviour in Retailing
- Trademark, Retail and Consumer Law
- Retail Locations and International Retailing
- Retail and Consumer Management
- Digital Commerce
- Retail Branding and Store Marketing
- Strategic Retail Management, Merger and Acquisitions in Retailing
- Digital Marketing
Key information
Duration
- Full-time
- 18 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
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Language
Credits
Delivered
Campus Location
- Ingolstadt, Germany
Disciplines
Family & Consumer Science Management Studies Retail Management View 3 other Masters in Family & Consumer Science in GermanyWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- An economics or commercial-oriented bachelor’s degree from a German university with at least 210 ECTS credit points or an equivalent qualification from a university in Germany or abroad. A certificate must be submitted as proof. The Examination Committee decides on equivalence.
- Applicants must pass a selection procedure for the master's degree course in Retail and Consumer Management.
- Proof of sufficient knowledge of the English language (level B2 of the Common European Framework).
- Proof of sufficient knowledge of the German language (level A1 of the Common European Framework) by the end of the first Semester at the latest.
- Please note: Your admission cannot be reviewed until all application documents have been submitted. It is not possible to make a final statement without looking at the certificates first. We cannot provide advance information regarding your chances of admission by e-mail or telephone.
Student Insurance via Studyportals Partner
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Tuition Fees
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International Applies to you
Applies to youNon-residents2400 EUR / year≈ 2400 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA NationalsFree
Living costs
Ingolstadt
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Retail and Consumer Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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