Overview

This Marketing with Festival and Event Management MSc course from the Edinburgh Napier University is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences.

You’ll be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.

Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries.

You’ll develop brand management, quantitative and qualitative research skills and presentation techniques alongside the ability to formulate policies and plans and deliver exciting business or cultural experiences.

You’ll benefit from our strong links within the global marketing, advertising, festival and event industries, as well as guest speakers. You’ll have the opportunity to immerse yourself in marketing practice within one of the most famous festival cities in the world.

Career opportunities:

The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of positions worldwide.

You’ll be particularly well-equipped for marketing roles in the festivals, events and conference industries.

Accreditation

ACCREDITED BY : The Chartered Institute of Marketing

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Programme Structure

Courses include:

Consumer Insights
Contemporary Issues in Festivals and Events
Developing Intercultural Competence in the Workplace
Digital Analytics Strategy
Digital Marketing Strategy
Festival and Event Management
Global Marketing
Social Media and Content Marketing

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-01-19 00:00:00

Apply anytime.

More details

The sooner you apply, the higher your chance of getting a place, and the more time you’ll have to prepare for this next step in your life.

Language

English

TOEFL^® IBT

80

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PTE Academic

56

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IELTS

6

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Edinburgh, United Kingdom

Disciplines

Management Studies Event Management View 54 other Masters in Event Management in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

80

Schedule TOEFL®

PTE Academic

56

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.
This course has academic entry requirements which are assessed alongside relevant work experience.

We welcome applications from students studying a wide range of international qualifications.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19750 GBP / year

≈ 19750 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9160 GBP / year

≈ 9160 GBP / year

Additional Details

Scotland, England, Wales, Northern Ireland, and Republic of Ireland £9,160 Overseas and EU £19,750

Living costs

Edinburgh

United Kingdom

725 - 1167 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing with Festival and Event Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career opportunities:

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Edinburgh

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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