Creative Direction for Fashion Istituto Europeo Di Design (IED)

Overview

Take charge and lead brands to success with your creative vision and analytical mindset. From fashion shows and product design to the careful cultivation of artist and celebrity relationships, study the art of Creative Direction in the land that has brought about some of the most cherished names in Italian fashion, such as Gucci, Pucci, and Ferragamo. The Creative Direction for Fashion at  Istituto Europeo Di Design (IED) has been created to help students develop a strategic and innovative approach to the world of fashion design, applying structured methodologies to produce stunning creative pitches that convincingly express their ideas. Students will study the intrinsic links between fashion, art, and communication, analyzing the evolution of a professional figure and the market of reference through lectures, labs, and projects. Students will also have the opportunity to immerse themselves in prestigious company visits, coming into direct contact with a variety of professional figures from the local fashion scene.

Methodology

The  Creative Direction for Fashion - IED Florence at Istituto Europeo Di Design (IED) is founded on a theoretical-cultural approach that integrates creative and managerial skills, providing students with both the professional and social competencies needed to make brands relevant and profitable. Students will hone in on their innate leadership skills, ensuring the ability to effectively communicate with a variety of stakeholders, influence decision making, and guide team members towards a common goal. The course 's final project will see students developing a professional project proposal for the launch of a personal brand or the restyling of an existing brand from the real market. This proposal represents a concrete strategy that integrates all the topics covered in the course into a new brand image on the market.

Who is this for?

As a Creative Director in fashion must deal with visual, creative, and managerial tasks, a background in fashion design - or at least communication is highly recommended. However, candidates from other creative sectors bordering on fashion will also be considered. The course has been designed to prepare students for careers in Creative or Fashion Director roles, as well as for those ready to pursue an entrepreneurial path. The skills and competencies acquired in this programme may also be fundamental if students aim to occupy high-level positions, such as Chief Creative Officers, in the future.

Why choose it?

In the Master's Course in Creative Direction for Fashion, three core areas are covered, including engineering in design, communication strategy planning, and the creation of a brand image that is appealing and effective. This is the culmination of a journey spanning design, communication, and merchandising. Taking this course will set you apart from the rest since you will experience first-hand how business entrepreneurship works in the fashion industry. Throughout the program, you will gain an understanding of a variety of business - related topics, while always working within a creative ecosystem that combines creativity with management skills. This course provides cross-cutting, multidisciplinary ideas and new perspectives on the fashion industry. The main software you will need during your course is provided by IED! On this page you will find all the features you need for your computer.