Overview
Blend your passion for fashion brands with a deep understanding of marketing processes and levers. Study the impact of visual culture and analyze the intricate relationship between the fashion industry and contemporary art. Build methodological foundations that will allow you to develop and present effective brand strategies. The Master in Fashion Brand Management combines research and practice to simulate the realities of the fashion industry through a design-oriented approach. Students will gain the fundamental skills and knowledge necessary to produce strategic communication and business plans through lectures, relevant case histories, and workshops. Students will also have the opportunity to immerse themselves in prestigious company visits, coming into direct contact with a variety of professional figures from the local fashion scene.
Methodology
The Fashion Brand Management from Istituto Europeo Di Design (IED) is founded on a design and project-oriented approach that balances theoretical study with practical applications, touching on a variety of aspects from the Sociology of Imaginary to Fashion Operations. Students will undergo a marketing strategy simulation and learn how to devise and present an effective communication proposal. Teamwork will complete individual study as the master aims to prepare students for working in structured companies that operate in a global context. The course 's final project will see students recreate the relationship between a client and a consulting firm, developing a professional brand strategy that will effectively maximize a brand 's current performance.
Who is this for?
Considering the wide range of cultural, managerial, and visual aspects of branding, this Master is open to all students interested in entering the world of fashion, with a passion for brands as a common denominator. The course has been designed to prepare students for careers in Brand, Communication or Marketing Management roles. The skills and competencies acquired in this programme may also be fundamental if students wish to develop their career in the field of Brand Strategy and Consulting.
Why choose it?
This Fashion Brand Management - IED Florence from Istituto Europeo Di Design (IED) offers students the opportunity to learn how to sell a product or service using brand appeal and a combination of customer experience and market psychology. It is true that an understanding of brand concepts will be your source of learning and your route to developing effective business strategies designed to maximize the efficiency of business processes and operations. You will gain fresh and vertical insights into fashion branding by experiencing a professional approach to brand identity as a key lever. The main software you will need during your course is provided by IED! On this page you will find all the features you need for your computer.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Sociology of Imaginary
- Visual Lab
- Fashion Business
- Fashion Trend Forecasting
- Fashion Operations
- Fashion Merchandising
- Case history
- Company visit
- Final Project
- Fashion Brand Management
Audience
Considering the wide range of cultural, managerial, and visual aspects of branding, this Master's Program is open to all students interested in entering the world of fashion, with a passion for brands as a common denominator. The course has been designed to prepare students for careers in Brand, Communication or Marketing Management roles.
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 8 months
Start dates & application deadlines
- StartingApply anytime.
Language
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Delivered
Campus Location
- Florence, Italy
Disciplines
Management Studies Fashion, Textiles and Luxury Goods View 93 other Masters in Management Studies in ItalyExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Be proficient in the language of the chosen course (Italian/English) and comply with the language requirement listed in the relevant section below;
- Hold a Bachelor Degree or other qualification – also issued abroad or by a private higher education institution – deemed suitable*.IED will also assess applications submitted by candidates proving atleast 2-year relevant work experience in a related professional field.
- Hold the specific programme requirements listed in the relevant Master brochure and webpage ofthe selected programme;
- Comply with the admission and enrolment procedures;
- In case of graduating students, such applicants may be conditionally admitted provided thatthey obtain the undergraduate degree before the discussion of the Master thesis
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Istituto Europeo Di Design (IED) and/or in Italy, please visit Student Insurance Portal.
Make sure you meet all requirements
Visit programme websiteTuition Fees
-
International Applies to you
Applies to youNon-residents24200 EUR / full≈ 24200 EUR / full -
EU/EEA Applies to you
Applies to youEU/EEA Nationals24200 EUR / full≈ 24200 EUR / full
Living costs
Florence
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit programme websiteIn order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Fashion Brand Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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