Overview

Blend your passion for fashion brands with a deep understanding of marketing processes and levers. Study the impact of visual culture and analyze the intricate relationship between the fashion industry and contemporary art. Build methodological foundations that will allow you to develop and present effective brand strategies. The Master in Fashion Brand Management combines research and practice to simulate the realities of the fashion industry through a design-oriented approach. Students will gain the fundamental skills and knowledge necessary to produce strategic communication and business plans through lectures, relevant case histories, and workshops. Students will also have the opportunity to immerse themselves in prestigious company visits, coming into direct contact with a variety of professional figures from the local fashion scene.

Methodology

• The Fashion Brand Management from Istituto Europeo Di Design (IED) is founded on a design and project-oriented approach that balances theoretical study with practical applications, touching on a variety of aspects from the Sociology of Imaginary to Fashion Operations. Students will undergo a marketing strategy simulation and learn how to devise and present an effective communication proposal. Teamwork will complete individual study as the master aims to prepare students for working in structured companies that operate in a global context. The course 's final project will see students recreate the relationship between a client and a consulting firm, developing a professional brand strategy that will effectively maximize a brand 's current performance.

Who is this for?

• Considering the wide range of cultural, managerial, and visual aspects of branding, this Master is open to all students interested in entering the world of fashion, with a passion for brands as a common denominator. The course has been designed to prepare students for careers in Brand, Communication or Marketing Management roles. The skills and competencies acquired in this programme may also be fundamental if students wish to develop their career in the field of Brand Strategy and Consulting.

Why choose it?

• This Fashion Brand Management - IED Florence from Istituto Europeo Di Design (IED) offers students the opportunity to learn how to sell a product or service using brand appeal and a combination of customer experience and market psychology. It is true that an understanding of brand concepts will be your source of learning and your route to developing effective business strategies designed to maximize the efficiency of business processes and operations. You will gain fresh and vertical insights into fashion branding by experiencing a professional approach to brand identity as a key lever. The main software you will need during your course is provided by IED! On this page you will find all the features you need for your computer.