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Luxury Brand Management

Regent's University London

M.A.
12 months
Duration
21000 GBP/year
21000 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Maintaining a luxury brand or business requires a keen sense of strategy, and the ability to attract and inspire customers.The one-year programme will prepare you for an exciting career at a prestigious brand, or give you the confidence and insight to establish one of your own.

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Overview

The programme covers the broad spectrum of luxury businesses, from fashion to hospitality. The staff has years of experience working in these fields, training at top hotel schools and advising leading international brands.

There is no better place to learn about luxury than in London. The campus is located in 11 acres of private gardens in Regent's Park and is on the doorstep of some of the world's most exclusive brands and businesses. As part of our full-time programme, you'll learn from some of the leading industry professionals, through guest lectures and trips to thriving businesses.

At the heart of a successful luxury brand is a successful business. The programme will hone your management skills, and boost your confidence in areas such as marketing, strategy, research, leadership, and teamwork.

You'll discuss the history and dynamics of the industry, and learn how businesses establish their brand image. There's also a strong focus on practical work. You'll be tasked with developing business in groups over a four-day period, delving into finances, design and exploring the market.

Your final project will either be a dissertation or a live business project addressing an industry issue. You'll also have the chance to plan a startup, researching costings, markets, location, costs and presenting your findings.

Careers

You will be taught to understand the culture and practices of international luxury businesses. Our students graduate with the confidence and insight to pursue management roles in the industry.

Alumni have secured roles in PR, brand management, hospitality, marketing, advertising, and some have even started their own businesses. Some of our alumni are currently working at prestigious companies including:

  • Anthony & Cie
  • Condé Nast
  • Estée Lauder
  • Guerlain
  • Hermès
  • Lifestyle Estates International Corporation
  • L'Oréal
  • Maybourne Hotel Group

Programme Structure

Courses include:
  • Historical and Contemporary Perspectives in Luxury
  • Luxury Brands and Creativity
  • Luxury Marketing Management
  • Research Methods
  • Strategic Management of a Luxury Business
  • Entrepreneurship and Luxury
  • Law and the Luxury Environment
  • Luxury Curation and Creation
  • Luxury Digital Marketing and Analytics
  • Luxury Goods

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class (required)
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
58 (required)

Other requirements

General requirements

Admission requirements:

  • Minimum of two years’ relevant work experience
  • Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

Tuition Fee

  • International

    21000 GBP/year
    Tuition Fee
    Based on the original amount of 21000 GBP per year and a duration of 12 months.
  • EU/EEA

    21000 GBP/year
    Tuition Fee
    Based on the original amount of 21000 GBP per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Luxury Brand Management
-
Regent's University London

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