Overview

This pioneering MA in Luxury Brand Management provides an in-depth exploration of the luxury sector, preparing students to build, manage, and grow successful luxury brands. The course covers a wide range of businesses, from retail and hospitality to automotive and travel, offering insights into both launching and expanding luxury enterprises in established and emerging markets.

Why Luxury Brand Management at Regent's University London?

Regent's University London is renowned for its intimate campus located in the heart of Regent's Park, providing a unique learning environment. The university boasts strong global connections, offering students unparalleled access to leading industry professionals and luxury brands. The curriculum is innovative, combining core subjects, elective modules, and industry-specific courses, ensuring a comprehensive educational experience.

Tuition Fee Breakdown

The tuition fee for both domestic and international students is £28,000 per year. Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

• Luxury Branding and Communications Strategies
• Contextual and Conceptual Frameworks for Luxury
• Masters Perspectives
• Strategic Management in the Luxury Sector
• Entrepreneurship, Luxury Brands and Creativity
• Professional Perspectives
• Final Major Project

The curriculum is designed to equip students with the skills needed for success in the luxury market. In the first term, students explore branding strategies and the evolution of luxury concepts. The second term focuses on strategic management and the importance of creativity in entrepreneurship. Finally, the course culminates in a major project, allowing students to apply their knowledge in a practical context.

Students will engage in live projects with reputable luxury brands, gaining practical experience and insights into the industry's workings. The programme also includes opportunities to attend seminars and workshops led by industry leaders, enhancing the learning experience with real-world perspectives.

In addition to theoretical knowledge, the course emphasises hands-on learning through various interactive methods, including workshops, group projects, and guest lectures. This approach ensures that students not only understand the luxury market but also develop the critical thinking and analytical skills necessary for success.

Regent's University also offers a unique opportunity for students to participate in a European study trip, providing further insights into the luxury sector. This experience is complemented by tailored support from academic advisors and career services, ensuring that students are well-prepared for their future careers.

Graduates of the MA in Luxury Brand Management are equipped to pursue various roles in the luxury industry, including brand management, marketing, and PR. Many alumni have gone on to work with prestigious brands, showcasing the programme's effectiveness in preparing students for successful careers.