Events and Experience Management Coventry University

Overview

Despite the challenges of the global pandemic, it is a sector which has returned with vigour and excitement, creating extensive opportunities for established event and experiential businesses and new entrepreneurs.

• The Events and Experience Management course at Coventry University has been designed to develop a deeper understanding of management within a broad number of events and experience industries, including the arts, heritage, music, entertainment, corporate events such as conferences and exhibitions, and many other cultural and creative businesses.
• The course has a strong problem-based teaching approach, grounding theories and assignments in real world event and experience scenarios.
• The course addresses the principles employed in making strategic decisions and the more immediate, dynamic operational decision making, offering insight on leading and managing within these sectors.
• You will develop, upon successful completion, a set of highly transferable management and creative skills which should enable you to excel across international boundaries and cultures.
• You will have the option to apply for a ‘professional experience’ opportunity, designed to further develop your skills and knowledge with the aim of maximising your employability prospects. See modules for more information.

Careers and opportunities

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market.

Careers in event management are diverse, and upon successful completion, you could work in jobs such as:

• Establishing your own event company
• Event organiser
• Conference centre manager
• Event marketing executive
• Event media and PR executive
• Event sales executive
• Risk and security manager

The course is also designed to help encourage and nurture entrepreneurial ideas, which is vital in both ensuring successful and viable event businesses, or for helping you set up your own, new business venture.

The broad set of skills you should develop in the areas of business, management, marketing and finance, means you should graduate with an invaluable skill set which can be transferred to many other areas of business management, whether this relates to general management, project management or marketing within the private, public and voluntary sectors.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The university’s Talent Team provide a wide range of support services to help you plan and prepare for your career.