Overview

Key features

The Master's Programme in Service Management, Tourism at Lund University combines in-depth subject knowledge of the services sectors with an understanding of the specific organisational and managerial needs of service activities.

When applying to the Master's Programme in Service Management, you choose one of five specialisations: Culture and Creativity Management, Retail, Supply Chain Management, Sustainable Service Management or Tourism. We have a mix of students from all around the world.

The tourism industry is one of the fastest growing industries. Committed individuals who can develop and lead service operations are in high demand. The specialisation in Tourism is aimed at those with career ambitions in the tourism industry with the entire world as their field of work. 

Tourism is studied from a multi-disciplinary perspective combining elements of management, marketing, social sciences and humanities. You will gain deeper knowledge of strategic management, value creation, and project management.

Career prospects

After graduation, you will be able to independently and strategically develop and manage service operations in the tourism industry. Graduates will be able to work as managers, analysts, consultants or researchers in the events, tourism, travel, transport and hotel industries.