Design for Art Direction University of the Arts London (UAL)

Overview

The MA Design for Art Direction offered at the London College of Communication, part of the University of the Arts London (UAL), is an innovative course designed to cultivate the skills necessary for effective art direction in various contexts. With a focus on practical, critical, and conceptual abilities, this programme aims to prepare students for dynamic careers in visual communication. The course spans 45 weeks, structured over four terms, and begins in September 2026.

Why Design for Art Direction at UAL?

UAL is renowned for its exceptional standing in the creative arts, consistently ranked among the top institutions globally. The university boasts extensive partnerships with industry leaders, providing students with unparalleled access to resources, networks, and facilities. Students benefit from a vibrant creative community and state-of-the-art studios, enabling them to explore their artistic vision fully.

Tuition Fee Breakdown

The tuition fees for the MA Design for Art Direction are as follows:

• National Fee: £14,000 per year
• International Fee: £29,990 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The course is structured into five units, each designed to enhance students' understanding and application of art direction:

• Critical Perspectives and Research Methods: Focuses on situating art direction within a wider context through a designed Literature Review.
• Defining Design for Art Direction: Encourages students to explore personal interpretations of art direction through creative briefs and workshops.
• Specialist Practices for Art Direction: Promotes the development of unique campaigns using emerging digital techniques.
• Collaborative Unit: Emphasises teamwork and interdisciplinary projects, fostering collaboration with professional partners.
• Final Major Project: A self-directed project allowing students to apply their skills in a chosen area of interest.

Careers with Design for Art Direction

Graduates of the MA Design for Art Direction are well-equipped to pursue various career paths. Alumni have successfully established themselves in roles such as junior art directors, designers, and researchers. They often find employment in media agencies, cultural institutions, and creative consultancies, contributing to sectors ranging from editorial design to trend forecasting. The course prepares students to work in both commercial and public domains, fostering innovation and creativity in their professional journeys.