Design for Art Direction, M.A. | University of the Arts London (UAL) | London, United Kingdom
15 months
25970 GBP/year
12700 GBP/year
Tuition fee
Apply date
Start date


The MA Design for Art Direction course at University of the Arts London (UAL) gives visual communicators and designers the practical, critical and conceptual skills to develop their potential in the field of art direction.


The MA Design for Art Direction course at University of the Arts London (UAL) takes a holistic approach to the creative industries. Through its multi-disciplinary nature, the course encourages the discovery of the potential to work across sectors in order to produce campaigns that educate and innovate for commercial, cultural and non-profit sectors.

Across five units, you’ll consider the politics and ownership of the different means of communication, alongside the role of publishing platforms, examining how these allow for creative work to engage with users in flexible ways.

You’ll develop cross-disciplinary research projects, through the intersections of art, design, science and technology, and learn to present these ideas in educational and engaging ways.

Reflecting on the role of the creative studio as a powerful instrument for broadening the public imagination, you’ll learn to communicate the cultural, social and political moment through the sophisticated aesthetics of visual communication.

What can you expect?

  • Lectures and workshops in production, treatments, pitching will help you to better define your practice and the type of tools you can use. This includes learning how to develop and write treatments and proposals, how to respond to briefs and how to structure your work and communicate the results that you want. 
  • The course will also equip you with practical skills, insight and understanding to communicate with and get the best from collaborators and other creative practitioners.

Programme Structure

Courses include: 

  • Critical Perspectives and Research Methods 
  • Defining Design for Art Direction
  •  Specialist Practices for Art Direction 
  •  Collaborative Project
  •  Final Major Project 

Key information


  • Full-time
    • 15 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

Entry requirements

  • Honours degree at 2:1 or first-class in graphic design, photography, moving image, set design, curating, art practice and related fields
  • Possession of equivalent qualifications
  • Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required
  • Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required
  • If your first language is not English, you can check you have achieved the correct IELTS level in English
  • Employment history
  • CV
  • Personal statement
  • Portfolio

Tuition Fee

To alway see correct tuition fees
  • International

    25970 GBP/year
    Tuition Fee
    Based on the tuition of 25970 GBP per year during 15 months.
  • National

    12700 GBP/year
    Tuition Fee
    Based on the tuition of 12700 GBP per year during 15 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Design for Art Direction
University of the Arts London (UAL)
Design for Art Direction
University of the Arts London (UAL)


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