Strategic Management

University of Innsbruck

24 months
Tuition fee
Apply date
Start date


The Master's Programme Strategic Management at the University of Innsbruck is based on the three fundamental pillars of successful business: strategy & leadership, innovation and market leadership. These pillars form the basis of three areas of specialization in which in-depth knowledge is pursued, generated and implemented in cooperative fashion. 


The Strategic Management programme at the University of Innsbruck emphasizes cooperative teamwork and the establishment of networks with companies and organizations. Students have the opportunity to apply their abilities and creativity at an early stage in projects for small, medium-sized and large organizations, or in scientific research projects.

What we offer

The programme has an international orientation and is conducted in English. The interactive character of the programme allows students to perfect their English conversation and presentation skills. Through cooperation with students from all continents, students' awareness of multicultural differences and similarities is sharpened, and they acquire the ability to interact with other cultures.

The Master's Programme Strategic Management trains future mid-level and top-management leaders for all kinds of (profit and non-profit) organizations and companies. Graduates acquire the fundamentals to serve in positions as brand managers, management consultants, destination managers, marketing or division leaders, and CEOs. The goal of the master's programme is to train creative business experts who can excel in various cultures.

Graduates possess comprehensive knowledge of strategy, leadership, innovation, entrepreneurship and market leadership. They are able to conduct scientific research and apply the theories and methods of strategic management independently. They can serve in leadership positions, shaping occupational, scientific and societal environments responsibly and actively.

Programme Structure

Courses include:

  • Strategic Management 
  • Strategic Marketing & Branding 
  • Market Research
  • Organizational Behavior 
  • Master’s Thesis
  • AG Research Colloquium for the Master's Thesis 

Key information


  • Full-time
    • 24 months

Start dates & application deadlines




120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Relevant bachelor's resp. diploma degrees at the University of Innsbruck - Bachelor's Programme Management and Economics or, Bachelor's Programme Sports Management (2007w) or, Bachelor's Programme Sports Management (2015w) or, Diploma Programme International Economic and Business Studies
  • Admission to the master's degree programme may also be possible if a student has completed a bachelor's degree in a relevant related field
  • Apply online for your intended study programme
  • At the moment for Non-EEA-citizens it is not possible to apply online

Tuition Fee

  • EU/EEA

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 24 months.

All students must pay the Austrian Students’ Union fee.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Strategic Management
University of Innsbruck