Strategic Management

University of Innsbruck

24 months
328 EUR/year
328 EUR/year
Tuition fee
Apply date
Start date


The Master's Programme Strategic Management at the University of Innsbruck is based on the three fundamental pillars of successful business: strategy & leadership, innovation and market leadership. These pillars form the basis of three areas of specialization in which in-depth knowledge is pursued, generated and implemented in cooperative fashion. 

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The Strategic Management programme at the University of Innsbruck emphasizes cooperative teamwork and the establishment of networks with companies and organizations. Students have the opportunity to apply their abilities and creativity at an early stage in projects for small, medium-sized and large organizations, or in scientific research projects.

What we offer

The programme has an international orientation and is conducted in English. The interactive character of the programme allows students to perfect their English conversation and presentation skills. Through cooperation with students from all continents, students' awareness of multicultural differences and similarities is sharpened, and they acquire the ability to interact with other cultures.

The Master's Programme Strategic Management trains future mid-level and top-management leaders for all kinds of (profit and non-profit) organizations and companies. Graduates acquire the fundamentals to serve in positions as brand managers, management consultants, destination managers, marketing or division leaders, and CEOs. The goal of the master's programme is to train creative business experts who can excel in various cultures.

Graduates possess comprehensive knowledge of strategy, leadership, innovation, entrepreneurship and market leadership. They are able to conduct scientific research and apply the theories and methods of strategic management independently. They can serve in leadership positions, shaping occupational, scientific and societal environments responsibly and actively.

Programme Structure

Courses include:

  • Strategic Management 
  • Strategic Marketing & Branding 
  • Market Research
  • Organizational Behavior 
  • Master’s Thesis
  • AG Research Colloquium for the Master's Thesis 

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


IELTS or TOEFL needed


120 ECTS


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • Relevant bachelor's resp. diploma degrees at the University of Innsbruck - Bachelor's Programme Management and Economics or, Bachelor's Programme Sports Management (2007w) or, Bachelor's Programme Sports Management (2015w) or, Diploma Programme International Economic and Business Studies
  • Admission to the master's degree programme may also be possible if a student has completed a bachelor's degree in a relevant related field
  • Apply online for your intended study programme
  • At the moment for Non-EEA-citizens it is not possible to apply online

Tuition Fee

  • International

    328 EUR/year
    Tuition Fee
    Based on the original amount of 328 EUR per year and a duration of 24 months.
  • National

    328 EUR/year
    Tuition Fee
    Based on the original amount of 328 EUR per year and a duration of 24 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Strategic Management M.Sc.
University of Innsbruck


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