Entrepreneurship and Tourism MCI - The Entrepreneurial School®

Overview

The Entrepreneurship and Tourism Master programme at the MCI - The Entrepreneurial School® aims to professionalize entrepreneurship in the tourism and leisure industry. Current challenges in the tourism and leisure industry, including digitalization, sustainability, and consumer behavior, are integrated into the curriculum. In addition to gaining an overall understanding of trends and current developments in international tourism, independent entrepreneurial thinking and action play a key role throughout the course.

The two majors "Strategic Management & Tourism" (in German) and "Marketing Management & Tourism" (in English) give you the opportunity to specialize according to your interests.

While Studying

The master's programme in Entrepreneurship & Tourism distinguishes itself through academic quality, close ties to the tourism sector, interdisciplinarity and international orientation. In addition, the programme also teaches soft skills such as leadership, innovation, and intercultural competencies within the context of the tourism and leisure industry. This will provide you with a comprehensive understanding of this dynamic sector. Together with international experts, you will discuss and reflect on highly relevant issues related to the competitiveness of businesses and destinations at both local and international level. This way, you can benefit from the high practical relevance.

Learning Goals

In order to ensure the transfer of learning and to enable students to develop relevant competencies, MCI has defined clear cross-curricular learning goals. These describe, in detail, the knowledge and skills acquired by our graduates on completion of their studies at MCI.

After Studying

Studying at MCI is an investment in a successful future. Through close cooperation with industry and the practical orientation of all courses, MCI graduates are in particularly high demand on the job market and have several job offers even before graduation.

Professional Opportunities

The master's degree programme aims to train entrepreneurial managers for the tourism and leisure industry. Accordingly, graduates can look forward to entrepreneurial tasks in key sectors of the tourism and leisure industry. This primarily includes:

• DMO - Destination Management Organizations (TVB, LTO, NTO)
• Hotels and restaurants
• Event management
• Leisure, sports, and health facilities
• Tourism and leisure consulting, consulting
• Cable car industry
• Tour operators, travel portals