Design Management

Overview

In creative professions, the demand for management knowledge and qualifications has risen sharply in recent years. The Master’s course in Design Management at Macromedia University of Applied Sciences  is aimed primarily at designers who wish to apply a comprehensive understanding of design to real tasks and processes.

Ideal professionals distinguish themselves through broad expertise and in-­depth knowledge. Therefore, applicants from a completely different background are welcome, be they engineers, natural scientists or creative people. 

During their studies, the Master’s degree students learn to adopt a management and design perspective – in short, they foster innovations through “Design Thinking”. Design Thinking describes a method used to create innovative solutions and solve complex problems. 

Basically, it is all about creative but systematic processes. Key ingredients are optimism and empathy, experimentation and holistic thinking. Within interdisciplinary teams, Master’s degree students develop solutions to problems in the area of design, be they in relation to strategy design, service design or human­centred design.

Career prospects

With the Master's degree in Design Management (M.A.), you are qualified for numerous opportunities for your career advancement. Your potential employers are companies and agencies in design-oriented areas such as advertising, fashion, publishing, media or architecture. Some examples of interesting professional roles for you are the following:

• Design manager

• Project managers in design departments in diverse companies

• Service manager

• Brand manager