Digital Direction

Royal College of Art

15 months
34000 GBP/year
14500 GBP/year
Tuition fee
Apply date
Start date


Digital Direction addresses media and storytelling in the digital era, assessing emerging issues associated with contemporary digital communication and the creative economy, and developing new creative leaders responsive to continually changing contexts, infrastructures and technologies to engender a new wave of creative leadership.


Students will develop a deep understanding of critical and experimental communication/media production, creation and design practices, and through applied innovation will address current and future contexts.

The Programme prepares students to evolve and lead new approaches to media and storytelling through predictive innovation, enabled by rapidly changing cultural and industrial practices and digital technologies.

Centring on the interrelated domains of broadcasting, film and experience/brand, the Programme addresses knowledge and skills gaps in four key areas of practice: production, direction, content development/making/writing, and communication/digital media design.

The Programme offers:

  • subject contextualisation, looking at new imperatives and multiple media forms for storytelling in an age of alternative facts and fictions
  • Grounding in traditional skill sets involving narration, script writing, production design, direction, casting, photography, filming, lighting and sound recording
  • Training in coding and programming, interactive design, AI, cross-platform and cross-media integration (e.g. transmedia), visual design,, virtual/augmented reality and social media
  • Real-world contextualisation and information through visiting and guest lecturers from key industries and practices
  • Cross-School and College interdisciplinarity opportunities through joint projects and mixed environments alongside  industry projects and visits to key practitioners
  • Close links between MA, MPhil and PhD students, funded research and professional practitioners.

Programme Structure

The programme is guided by four main principles to support this aspiration: 

  • Architecture – holistic structure and scaffolding for developing critical and empathetic design sensibility with an emphasis on mobile, user-controlled and user-centred imperatives 
  • Assembly – defining knowledgeable agile and adaptable media professionals, exploring the cutting edges and outcomes of digital communication
  • Amplification – understanding, navigating and utilising the Attention Economy to creative effective strategies to that deliver through the ‘noise’ and into strategic areas of social and political relevance
  • Adventure – the origination of personalised, participative and immersive environments and content, putting the user/viewer/audience at the centre of the storytelling experience.

Key information


  • Full-time
    • 15 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines




240 alternative credits


On Campus

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • Students will normally have a BA, or an equivalent overseas qualification or sufficient work experience to demonstrate the appropriate intellectual, creative and personal qualities to engage with the demands of the programme.
  • Students come from a wide range of backgrounds. While some will come directly from first-degree programmes in design and broadcasting, others may join the programme with professional experience in industry, or from backgrounds including television and film-making, experience design, graphic design, animation and interaction design.
  • Digital Portfolio
  • Interview (if invited)

Tuition Fee

  • International

    34000 GBP/year
    Tuition Fee
    Based on the original amount of 34000 GBP per year and a duration of 15 months.
  • EU/EEA

    14500 GBP/year
    Tuition Fee
    Based on the original amount of 14500 GBP per year and a duration of 15 months.


UK and EU students receive a subsidy from the British Government and pay a reduced fee. To qualify for the home or EU rate of tuition fees you will need to meet certain strict conditions related to your nationality, visa status and residency. 

To find out more about how fee status is assessed, visit the UK Council for International Student Affairs (UKCISA).

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Direction
Royal College of Art