Business Analytics

Overview

If you have an undergraduate degree in business and good numerical skills, this course should support you in developing quantitative and data mining skills to solve business problems by analysing data and converting that information into useful insights.

With a focus on applying theory to practical situations through case studies and projects from industry, this Business Analytics course at Coventry University will also give you opportunities to gain hands-on experience of up-to-date technology including SPSS and NVivo, with access to multiple data resources, including ProQuest and Mintel.

Career prospects 

Today, organisations in almost every sector and across the world are seeking to capitalise on the benefits of data-driven decision-making.

Successful completion of this course should enable you to enter the field of business analytics and consultancy in small, medium or large organisations across the globe. You could enter professions such as management consultants, business analysts, policy analysts, market researchers, operations researchers and data scientists. Alternatively, you could work in public, private and voluntary sectors where such analytical skills would give organisations competitive advantage.

We aim to develop your capabilities in creative problem solving, strategic thinking, effective communication and research, all directly relevant to employers and of great value when seeking future employment.

Accreditation

Chartered Management Institute (CMI)