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Semiotics, Language and Advertising, Master

  • Application Deadline
  • 12 months
University rank #801 (QS) ,
The MA Programme “Semiotics, Language and Advertising” is an interdisciplinary programme that incorporates the joint academic potential of two faculties of Sofia University “St Kliment Ohridski” – the Faculty of Classical and Modern Philology and the Faculty of Journalism and Mass Communication.


The MA programme brings together leading researchers in the fields of semiotics, linguistic theory and pragmatics, social media and advertising experts, experienced journalists. The program provides students with theoretical depth, cognitive flexibility and creativity, which are key prerequisites for a successful career. Special attention is paid to visual communication and the complex interaction between verbal and visual codes in communication.

The courses are offered in English with an option module in Spanish in accordance with the European agenda for multilingualism and teacher and student mobility. The integrated education, in which different subjects and topics are taught in a foreign language, enhances the effectiveness of language acquisition.

Programme Structure

Courses include:

  • Semiotics of Communication
  • Mythology and Myth-making
  • Communication, Semiotic Systems and Pragmatics
  • Language Manipulation and Lies
  • Marketing Communication
  • Communication and Audiovisual Services
  • Film and TV Language
  • Language and Emotion

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 12 months
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

How to apply:

The applicants submit at the Department of Academic Affairs the documents as follows:

  • A set of application documents (forms).
  • The original and a copy of the diploma for completed secondary education.
  • Individuals who graduated non-Bulgarian secondary schools submit a Certificate for acknowledged secondary education issued by the Bulgarian Ministry of Education and Science. The certificate contains the grades in the different subjects recalculated according to the Bulgarian grade system.

A document that certifies the payment of the application fee.

Tuition Fee

  • International Applies to you

    3850 EUR/year
    Tuition Fee
    Based on the original amount of 3850 EUR per year and a duration of 12 months.
  • EU/EEA Applies to you

    Tuition Fee
    Based on the original amount of 0 EUR per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Sofia

  • 795 - 1220 BGN/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


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