Innovation & Entrepreneurship

Overview

From a competitive perspective, the shift from a manufacturing base to a technology-innovation and knowledge-based economy requires new skills among organizational employees. In conversations with executive staff in major companies in the region we have been told repeatedly that the region's engineers and scientists need to be entrepreneurial. As competition and costs rise, research and development efforts must clearly contribute to business growth and the company bottom line. Thus, companies are looking for technical professionals who can generate new ideas and new businesses. Innovation & Entrepreneurship degree is offered by University of Massachusetts Lowell

Using a combination of class work, case work and real-world project activity, students will:

• Understand and leverage the business opportunities accompanying technology innovation within established companies and through the launch of new ventures.

• Develop an understanding of technology innovation and entrepreneurship from both an academic and applied perspective.

• Learn how to appropriately value and finance technology innovations and new ventures.

• Develop the market research and sales skills necessary to position technology innovations to create competitive advantage.

• Develop the management skills required to identify, launch and execute innovative products, services and new ventures.

• Develop an applied understanding of the regulatory and property law issues accompanying the innovation and entrepreneurship processes.

• Develop the project management and interdisciplinary team skills required to manage in an open collaboration environment.