M.A. On Campus

Business Administration (Marketing - Master's)

24 months
30134 USD/year
30134 USD/year
12740 USD/year
Tuition fee
Apply date
Start date


The M.S. degree in Business Administration (Marketing - Master's) at University of Florida is intended for students whose ultimate objective is to earn a Ph.D. in marketing at another institution.


Key facts:

  • Graduate degrees offered by the Warrington College of Business Administration are the Doctor of Philosophy with major programs in business administration and in economics; the Master of Arts with major programs in economics, in international business, and in business administration with concentrations in insurance and marketing; the Master of Science with major programs in Information Systems and Operations Management (with a concentration in supply chain management), in finance, in management, in real estate, and in business administration, including concentrations in entrepreneurship, insurance, marketing and retail; the Master of Business Administration; and the Master of Accounting. 
  • The Marketing Department only accepts master’s students in special cases. If you are interested in this program, please contact the department graduate coordinator in the first instance. Do not submit an online application without first contacting the graduate coordinator. The Business Administration (Marketing - Master's) program is offered at University of Florida.

Programme Structure

Courses include:

  • Problems and Methods in Marketing Management
  • International Marketing
  • Marketing Channel Management
  • The Art and Science of Pricing
  • Strategy and Tactics of Pricing
  • Building and Managing Brand Equity
  • Business-to-Business Marketing
  • Customer Analysis
  • Marketing Research for Managerial Decision Making
  • Web-Based Marketing
  • Introduction to Electronic Commerce
  • Advanced Marketing Management (MBA)
  • Product Development and Management
  • Marketing of Science and Technology
  • Consumer-Centered Product Design
  • Customer Relationship Management
  • Individual Work
  • Supervised Research
  • Special Topics in Marketing

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


30 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
GRE admission requirements GRE®
GMAT admission requirements GMAT

Other requirements

General requirements

  • A recognized baccalaureate, graduate or professional degree from a regionally accredited U.S. institution or a comparable degree from an international institution.
  • For applicants with a bachelor’s degree only, a minimum grade point average of B (3.0), calculated from all grades and credits after the semester where the applicant reached 60 semester hours or 90 quarter hours is required. Applicants should refer directly to their intended academic units for Graduate Record  Examination (GRE) or Graduate Management Admission Test (GMAT) requirements. If required, academic test scores are used in the context of a holistic credential review process. 

Tuition Fee

To alway see correct tuition fees
  • International

    30134 USD/year
    Tuition Fee
    Based on the tuition of 30134 USD per year during 24 months.
  • National

    30134 USD/year
    Tuition Fee
    Based on the tuition of 30134 USD per year during 24 months.
  • In-State

    12740 USD/year
    Tuition Fee
    Based on the tuition of 12740 USD per year during 24 months.

Living costs for Gainesville

900 - 1335 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Business Administration (Marketing - Master's)
University of Florida


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