About

The MSc Marketing - Integrated Marketing for the Digital World students from HEC Paris School of Management offers you a perfect balance of theory and practice. Elective courses, Certificates and numerous academic opportunities throughout the program allow you to customize the curriculum to your needs and aspirations.

The curriculum of MSc Marketing is made up of a set of compulsory core and elective courses that provide our students with all the necessary tools and knowledge required to successfully address today’s main marketing challenges.

Between April and June, students have access to a wide portfolio of certificates to add a sectorial expertise on top of their curriculum (students already holding a Master’s degree can stop in April to finish their professional thesis and fulfill a professional experience).

Carrers

  • 100% Employed within 3 months
  • €46,000 Average starting salary
  • 50% Work outside their home country
  • 69% Graduates had more than 2 job offers
  • 5 Job fairs on Campus
  • Over 300 companies recruited HEC graduates

Top Recruiting Companies

  • Axa
  • Brainsonic
  • Burberry
  • Capgemini Consulting
  • Danone
  • Dropbox
  • EADS
  • Ebay
  • Google
  • Henkel

Programme Structure

Core Courses

  • Big Data
  • Business for Business : Creating Value, Switching to Solutions
  • Business for Business : Gaining Access and Engaging Customers
  • Business Plan
  • Consumer Behavior
  • Consumer Intelligence
  • Digital Marketing
  • Managing a Career in International Marketing and Sales
  • Managing Innovation for Growth
  • Marketing Fundamentals
  • Marketing through Social Media

Audience

HEC welcomes applications from candidates of all nationalities who are fluent in English. They should also be recent graduates with a degree from a top institution in domains related to business administration, management, applied economics, or in other fields such as engineering, law, life science, and medical studies, etc.

Detailed Programme Facts

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

  • This programme accepts GRE® scores, however, has not provided a recommended or minimum required score range.

    The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. The GRE® General Test contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.

HEC welcomes applications from candidates of all nationalities who are fluent in English. They should also be recent graduates with a degree from a top institution in domains related to business administration, management, applied economics, or in other fields such as engineering, law, life science, and medical studies, etc.

The selection is a 2 phase process:

  • A first selection is made based on the evaluation of your application and supporting documents.
  • The pre-selected candidates will then be invited for a face-to-face or Skype interview.

Tuition Fee

  • International Applies to you

    24525 EUR/full
    Tuition Fee
    Based on the original amount of 24525 EUR for the full programme and a duration of  .
  • EU/EEA Applies to you

    24525 EUR/full
    Tuition Fee
    Based on the original amount of 24525 EUR for the full programme and a duration of  .
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Jouy-en-Josas

  • 640 - 950 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

For many years now, HEC Paris has been committed to enabling the most talented international students to pursue their studies within our elite business school.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.