M.A. On Campus

Strategic Fashion Marketing

University of the Arts London (UAL)

12 months
22920 GBP/year
11220 GBP/year
Tuition fee
Apply date
Start date


This specialist MA Strategic Fashion Marketing course at University of the Arts London (UAL) has a global reputation in launching successful fashion management and marketing careers. 

Hey there 👋🏼

Interested in some tips for finding the best matching programme for you?

Here is a checklist of the most common actions that users take before finding their dream programme.

Completed items

Search with at least 2 filters
You can use the search page. The filter section on the left contains a variety of useful filters.
0 / 5
Visit 5 programme pages
You can find programmes in different ways. If you haven't viewed any programmes yet, the search page is probably a good place to start.
0 / 2
Visit 2 university pages
You can find universities in different ways. From the page of a programme you like you can jump to the corresponding university or you can start with the country you like and check a list of universities there.
Take our personality test
Would you like to know what kind of programme would fit your personality best? Go to the personality test page to take the test.
Take our country test
Would you like to which country would be the ideal place for you to study? Go to the country test page to take the test.
Create an account
Creating an account gives you a number of benefits. It will unlock 6 more items on your checklist. Some new things you'll be able to do are:
  • Check your fit with a programme
  • View recommendations
  • Compare programmes


The MA Strategic Fashion Marketing course at University of the Arts London (UAL) is a programme specifically developed for fashion. It is a well-established and renowned course in the sector with a record of recruiting high calibre international and home/EU students leading to a very good track record of student’s employability. 

Graduates traditionally enter careers within marketing, PR, communications, brand management, digital marketing management and international business development as well as pursuing to higher level research degrees. The course attracts over 20 nationalities who wish to develop a dynamic career in strategic marketing and management in a fast moving vibrant industry. 

The MA Strategic Fashion Marketing provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. 

Students develop knowledge and skills in areas such as marketing strategy, business development, brand strategy, consumer insights, digital as well as marketing communications. We also offer an in-depth into innovative and industry specific fields such as luxury, international strategy, sustainability and innovation and technology.

The course will challenge you to rethink the status quo of the industry and develop innovative and holistic approaches to problem solving, preparing you to successfully navigate this dynamic industry.

The university also offers a regular industry speaker programme to inform new thinking and expertise in the sector, providing students with multiple changes to networks and develop their professional skills.

What to expect

The course team uses a range of different pedagogic practices that develop deeper understanding of specific business problems and challenges related to the course specialisms:

  • Lectures, seminars and workshops in a blended format 
  • Case studies, problem solving and role play
  • Peer to peer learning
  • Feed-forward (formative assessment) sessions 
  • Brainstorming sessions
  • Individual and group presentations
  • Online forum discussions and other forms of digital communication tools through Moodle
  • Peer and tutor led discussions
  • Collaborative group projects and team activities using blogs and cloud technologies to capture the team working activities
  • Tutorials and feedback sessions 
  • Interactive workshops
  • Industry and alumni speaker sessions 
  • Competitions
  • Self-directed study
  • Field work
  • Reflective statements and self-evaluation
  • Guided research 
  • Experiential learning (learning by doing)

Work experience and opportunities 

Students will have multiple opportunities to connect with industry throughout their studies. This course contains several live projects which work with industry clients, as well as having great links with renowned international schools. Students will be able to benefit from a regular industry speaker programme to support their development.  

Programme Structure

Courses Include:
  • The Course is divided into three 15 week stages. 
  • The first stage is 60 credits and students who successfully complete this stage are eligible for the award of a PG Cert. 
  • The second stage is a further 60 credits and students who complete stage 1 and 2 are eligible for the award of PG Dip. 
  • The third and final stage is the Master’s Project, this is a 60 credit unit and students who successfully complete this stage are eligible for the award of a Master’s. 
  • The final award grading is based upon the Master’s Project only.

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


120 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

The standard entry requirements for this course are as follows:

  • An Honours degree at 2.1 or above in a related discipline.
  • OR equivalent qualifications.
  • A full CV to include your full education and employment history.
  • You should outline a proposal for a research topic you would be interested in completing as your Masters Project. 
  • You should communicate your motivation for studying this course in no more than 500 words. 
  • We’d like you to submit a 2-3 minute video to help us understand a bit more about you.
  • There is no requirement to submit a portfolio for this course. However, if you wish to include a portfolio or other evidence to support your application, a digital portfolio may be submitted by providing a URL at the end of your Personal Statement.

Tuition Fee

To alway see correct tuition fees
  • International

    22920 GBP/year
    Tuition Fee
    Based on the tuition of 22920 GBP per year during 12 months.
  • National

    11220 GBP/year
    Tuition Fee
    Based on the tuition of 11220 GBP per year during 12 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Strategic Fashion Marketing
University of the Arts London (UAL)


Go to your profile page to get personalised recommendations!