International Marketing Management with Tourism, M.Sc.

  • Anytime
    Application Deadline
  • 12 months
  • English (schedule IELTS)
University rank #312 (QS) ,
Our MSc International Marketing Management with Tourism has been developed for those seeking a career in the areas of global tourism, heritage, leisure and event marketing management.


Tourism and heritage have come to be understood internationally as important economic sectors in their own right. There are also vital resources for nations, regions and cities seeking to stimulate tourism, attract inward investment and promote social cohesion.

You will study marketing practice in the tourism and travel industry and build knowledge and expertise across a range of marketing actions including customer experience, destination branding, product design and promotion, and pricing activity.

Programme Structure

Courses Included:

  • Contemporary Consumers
  • Branding and Communications
  • Strategic Marketing
  • Research Philosophy and Practice
  • Marketing Logistics
  • Issues and Trends in Tourism
  • Advances in Digital Marketing
  • International Trade Law
  • Managing Diversity in Business
  • Sustainable Marketing

                  Detailed Programme Facts

                  • Programme intensity

                    You can choose to do this programme part-time or full-time.

                    • Full-time duration 12 months
                    • Average part-time duration 24 months
                    • Intensity Flexible
                  • Credits
                    60 ECTS
                  • Languages
                    • English
                  • Delivery mode
                    On Campus

                  English Language Requirements

                  You need the following IELTS score:

                  • Minimum required score:


                    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

                    Schedule IELTS

                    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

                  Academic Requirements

                  Entry requirements

                  • A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.

                  Tuition Fee

                  • International Applies to you

                    15710 GBP/year
                    Tuition Fee
                    Based on the original amount of 15710 GBP per year and a duration of 12 months.
                  • EU/EEA Applies to you

                    7960 GBP/year
                    Tuition Fee
                    Based on the original amount of 7960 GBP per year and a duration of 12 months.
                  We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

                  Part-Time Tuition Fee:

                  • EU: £3,980
                  • Non-EU: £7,855

                  Living costs for Edinburgh

                  • 725 - 1170 GBP/month
                    Living Costs

                  The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


                  StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                  The Global Study Awards: get funded with up to £10,000 to study abroad

                  Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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