International Marketing Management with Digital Marketing, M.Sc.

  • Application Deadline
  • 12 months
  • English (schedule IELTS)
University rank #312 (QS) ,
The MSc International Marketing Management with Digital Marketing at Heriot-Watt University will develop a range of specialised skills, techniques and practices for students who intend working in the digital economy and who are looking to differentiate themselves within a expanding job market.


International companies and organisations require graduates who have integrated offline and online channel experience, along with an understanding of both fundamental marketing concepts as well as new concepts such as 'big data'.

We are proud that the teaching team includes internationally well-known industry expertise and renowned academics. Therefore, the programme is able to focus on both academic knowledge and understanding, as well as providing industry insight and experiences.

The MSc International Marketing Management with Digital Marketing is offered by Heriot-Watt University.


Heriot-Watt University has joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Programme Structure

Courses Included:
  • Contemporary Consumers
  • Branding and Communications
  • Strategic Marketing
  • Research Philosophy and Practice
  • Marketing Logistics
  • Advances in Digital Marketing
  • ICT Utilisation within the SME context
For more information, please visit programme website.

      Detailed Programme Facts

      • Programme intensity

        You can choose to do this programme part-time or full-time.

        • Full-time duration 12 months
        • Average part-time duration 24 months
        • Intensity Flexible
      • Languages
        • English
      • Delivery mode
        On Campus

      English Language Requirements

      You need the following IELTS score:

      • Minimum required score:


        The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

        Schedule IELTS

        StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

      Academic Requirements

      Entry requirements
      • A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.
      For more information, please visit programme website.

      Tuition Fee

      • International Applies to you

        15710 GBP/year
        Tuition Fee
        Based on the original amount of 15710 GBP per year and a duration of 12 months.
      • EU/EEA Applies to you

        7960 GBP/year
        Tuition Fee
        Based on the original amount of 7960 GBP per year and a duration of 12 months.
      We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


      • Scotland / Non-UK EU £3,980
      • England/Northern Ireland/Wales £3,980
      • Overseas: £7,855

      Living costs for Edinburgh

      • 725 - 1170 GBP/month
        Living Costs

      The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


      We aim to encourage well-qualified, ambitious students to study with us and we offer a wide variety of scholarships and bursaries to achieve this. Over £6 million worth of opportunities are available in fee and stipend scholarships, and more than 400 students benefit from this support.

      StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

      The Global Study Awards: get funded with up to £10,000 to study abroad

      Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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