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International Marketing Management with Digital Marketing, M.Sc.

International Marketing Management with Digital Marketing, M.Sc.

  • Anytime
    Application Deadline
  • 12 months
    Duration
University rank #301 (WUR) ,
The MSc International Marketing Management with Digital Marketing at Heriot-Watt University will develop a range of specialised skills, techniques and practices for students who intend working in the digital economy and who are looking to differentiate themselves within a expanding job market.

About

International companies and organisations require graduates who have integrated offline and online channel experience, along with an understanding of both fundamental marketing concepts as well as new concepts such as 'big data'.

We are proud that the teaching team includes internationally well-known industry expertise and renowned academics. Therefore, the programme is able to focus on both academic knowledge and understanding, as well as providing industry insight and experiences.

The MSc International Marketing Management with Digital Marketing is offered by Heriot-Watt University.

Accreditation

Heriot-Watt University has joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Programme Structure

Courses Included:
  • Contemporary Consumers
  • Branding and Communications
  • Strategic Marketing
  • Research Philosophy and Practice
  • Marketing Logistics
  • Advances in Digital Marketing
  • ICT Utilisation within the SME context

      Detailed Programme Facts

      • Programme intensity

        You can choose to do this programme part-time or full-time.

        Full-time
        • Full-time duration 12 months
        Part-time
        • Average part-time duration 24 months
        • Intensity Flexible
      • Languages
        • English
      • Delivery mode
        On Campus

      English Language Requirements

      You only need to take one of these language tests:

      • Minimum required score:

        90

        The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

        Schedule TOEFL®
      • Minimum required score:

        6.5

        The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

        Schedule IELTS

        StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

      • Minimum required score (Grade B2):

        176

        C1 Advanced is a Cambridge English Qualification. It reports on the Cambridge English Scale between 142 and 210. You will receive a separate score for each of the four skills (reading, writing, listening and speaking) and for Use of English. These five scores are averaged to give you an overall result for the exam. Universities and colleges may ask you to achieve a specific score, either overall or for a particular skill.

        Note: degree programmes and applications may require a more specific minimum score for admission.

      • Minimum required score:

        58

        PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

      Academic Requirements

      • A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.
      • If your first language is not English, or your first degree was not taught in English, we’ll need to see evidence of your English language ability.

      Tuition Fee

      • International Applies to you

        16200 GBP/year
        Tuition Fee
        Based on the original amount of 16200 GBP per year and a duration of 12 months.
      • EU/EEA Applies to you

        8200 GBP/year
        Tuition Fee
        Based on the original amount of 8200 GBP per year and a duration of 12 months.
      We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

      Living costs for Edinburgh

      • 725 - 1170 GBP/month
        Living Costs

      The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

      Funding

      We aim to encourage well-qualified, ambitious students to study with us and we offer a wide variety of scholarships and bursaries to achieve this. Over £6 million worth of opportunities are available in fee and stipend scholarships, and more than 400 students benefit from this support.

      StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

      The Global Study Awards: get funded with up to £10,000 to study abroad

      Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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