Sport Business and Innovation

Loughborough University

12 months
25500 GBP/year
10900 GBP/year
Tuition fee
Apply date
Start date


The popular Sport Business and Innovation programme at Loughborough University focuses on the key principles of innovation and enterprise which are cornerstones to the world of sport business.


The Sport Business and Innovation programme at Loughborough University will develop your understanding of key sport management and marketing principles, and will introduce you to the development of business strategy and sports governance.

You will also study the importance of entrepreneurship and innovation in a changing sport business landscape, and will undertake applied research to develop innovative solutions to a problem faced by sport businesses today.

By studying a number of hands-on and practical modules, you will examine the rapid growth in the sector and its accompanying impacts in an era of significant social, economic and technological change. Our unrivalled partnerships with a range of world-class sport organisations means you will gain expert teaching and guidance from inspiring leaders from Chelsea Football Club, West Ham United Foundation, CSM Strategic, BT Sport, World Rugby, Sport Industry Group and more.

What makes this programme different?

  • Gain insights and guidance from London-based leaders in sport, including World Rugby, BT Sport, West Ham Football Club Foundation and Chelsea Football club
  • Study with the world's #1 university for sport
  • Discover innovative solutions to real problems facing sport businesses today
  • Learn about government support for innovation and the importance of innovation in the contemporary business environment


An MSc in Sport Business and Innovation prepares you for career paths in the fields of sport, business and business innovation.

Opportunities may include careers in commercial sporting organisations, international governing bodies of sport, the government and the not-for-profit sector.

You will also acquire the skills required to establish your own sport enterprise if desired. Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking a PhD programme.

Programme Structure

Courses included:

  • Sport Business Statistics and Analytics
  • Business Planning
  • Collaborative Project
  • Dissertation
  • New Media and Analytics for Sport Business
  • Organisational Behaviour in the Sport Industry
  • Sport Business and Innovation
  • Sport Economics and Law

Key information


  • Full-time
    • 12 months
  • Part-time
    • 23 months
    • Flexible

Start dates & application deadlines

More details
  • Any applications or results submitted after this date will only be considered if there are still places on the programme or time to obtain a student visa.




180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Upper Second Class

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • An honours degree (2:1 or above) or equivalent overseas qualification recognised by Loughborough University.

Tuition Fee

  • International

    25500 GBP/year
    Tuition Fee
    Based on the original amount of 25500 GBP per year and a duration of 12 months.
  • EU/EEA

    10900 GBP/year
    Tuition Fee
    Based on the original amount of 10900 GBP per year and a duration of 12 months.



British Marshall Scholarships

  • Awards are open to US citizens who are graduates of US universities, to undertake study in any subject leading to a degree at a UK university.

Dean’s Award for Enterprise Scholarship

  • The Dean's Award for Enterprise offers 90% off the full cost of tuition fees, for UK, EU and international students with an inspiring business idea.

Loughborough Sports Scholarship

  • To support the sporting and academic development of talented student athletes. The level of support varies by sport and performance level.

Alumni Bursary

Academic Excellence Scholarship

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Sport Business and Innovation
Loughborough University