Advertising, Master | RMIT University | Melbourne, Australia
24 months
36480 AUD/year
27840 AUD/year
Tuition fee
Apply date
Start date


This innovative Advertising program at RMIT University is the exemplar for any Master of Advertising in Australia, providing industry-focused and in-depth analysis of advertising and marketing communication by engaging with academic and professional sources from around the world.     

Visit the official programme website for more information


At the Advertising program from RMIT University  you will explore a range of evolutionary communication processes to build professional knowledge and skills for today's competitive global environments related to advertising and promotional activities.

Enrolling in this degree will offer you the opportunity to develop advanced knowledge and transferable skills in advertising. You will be encouraged to build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising and broader communication industries.  

On completion of the degree, graduates will be responsive professional leaders with specialised knowledge of the global advertising industry. You will be able to work collaboratively in international and interdisciplinary teams and will be prepared for professional roles in advertising and promotional agencies, or consultancies and other organisations (business, government and non-profit) which use advertising to achieve their goals. You will be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.

As a graduate you will be able to:

  • determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgement and ethical responsibility relating to your professional practice and discipline
  • critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in advertising and communication
  • professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences
  • provide leadership within your discipline, as well as collaborate with others
  • use appropriate research methods to design and execute substantial projects, evaluate the outcomes and theorise about the contribution of your learning to the profession and knowledge area
  • master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication environment. 


You will be qualified to apply for roles such as:

  • account service manager
  • media buyer
  • media planner
  • strategy planner 
  • advertising manager
  • marketing manager
  • advertising data or digital analyst.
  • marketing communication coordinator or manager.
  • advertising, market or communication researcher
  • promotions coordinator or manager
  • sales manager
  • events manager


Accredited by the Media Federation of Australia (MFA) and the International Advertising Association(IAA).

Programme Structure

Courses include:

  • Complex and integrated campaign management
  • Brand management
  • Account management 
  • Account planning 
  • Strategy planning 
  • Agency management 
  • Media planning

Key information


  • Full-time
    • 24 months
  • Part-time
    • 48 months

Start dates & application deadlines


IELTS admission requirements IELTS
PTE Academic admission requirements PTE Academic
More about PTE Academic
TOEFL admission requirements TOEFL® IBT


On Campus

Academic requirements

GPA admission requirements GPA

English requirements

IELTS admission requirements IELTS
PTE Academic admission requirements PTE Academic
More about PTE Academic
TOEFL admission requirements TOEFL® IBT

Other requirements

General requirements

CRICOS provider number: 083949D  

You must have successfully completed:  

  • an Australian bachelor degree (or equivalent overseas qualification) with a minimum grade point average of 2.5 (out of 4.0) OR
  • at least 3 years' professional experience in advertising, marketing, marketing communication, professional communication or public relations. 

Tuition Fee

To alway see correct tuition fees
  • International

    36480 AUD/year
    Tuition Fee
    Based on the tuition of 36480 AUD per year during 24 months.
  • National

    27840 AUD/year
    Tuition Fee
    Based on the tuition of 27840 AUD per year during 24 months.

Living costs for Melbourne

1501 - 2659 AUD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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