The MA in Social Media Communications at Dublin City University offers a critical examination of the history, operation, ramifications, functions, use and embeddedness of social media in all spheres of life. It is aimed at people who look for a critical reflection on social media, who wish to understand their uses, and also learn how to analyse and mobilize them strategically.
The emphasis of the course is on a social scientific understanding and analysis of the emergence and functions of social media in a globalized networked society.
The course addresses the way in which social media became involved in and change personal lives, habits and identities, social lives, the way in which we relate to and coexist with other people; the way in which we work and live our everyday lives; and life, which changes as a result of the ongoing engagement with social media by politicians, journalists and publics.
The main idea behind this programme is that social media leave nothing untouched, introducing changes, sometimes subtle sometimes more apparent, that must be mapped, studied and understood. Successful use of social media is premised on a deep understanding of their roles and functions and ability to analyse current and emerging practices and trends.
Graduates of the programme can be confident of finding employment in a variety of media related industries, in communication-related roles in other industries, or of broadening their horizon and prospects in their existing career.
The programme will have immediate relevance for those interested in updating their knowledge and skills; for those who seek further specialization in an increasingly important field of communication; and for those looking for a shift in their career towards a more social and communicative role. In addition, the MA in Social Media Studies offers an excellent route for further academic progression.
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Understanding Social Media
Social Media: Structure, Practices & Application
Dissertation / Major Project (by practice)
Social Media, Journalism and Democracy
Media Innovation and Enterprise
Theories of Communication
Media Audiences and Consumption
Public Relations: Issues and Principles
Check out the full curriculumVisit official programme website
- 12 months
- 24 months
Start dates & application deadlines
- Apply before , International
- Apply before , EEA/EU
DisciplinesCommunication Studies Web Technologies & Cloud Computing Media Studies & Mass Media View 8 other Masters in Communication Studies in Ireland
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- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Home contents and baggage
- Legal aid
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- A degree at the level of an Irish or UK Honours undergraduate degree (H2.2 or above) or equivalent,
- Applicants with appropriate combinations of professional qualifications and experience may also be considered. This includes discipline-specific knowledge and know-how; transferable skills; basic research competency; personal effectiveness.
- International candidates who are non-native speakers of English must satisfy the University of their competency in the English language.
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International15000 EUR/yearTuition FeeBased on the tuition of 15000 EUR per year during 12 months.
EU/EEA7400 EUR/yearTuition FeeBased on the tuition of 7400 EUR per year during 12 months.
- EU/EEA: 4,000 EUR per year
- Non-EU/EEA: 7,400 EUR per year
Living costs for Dublin
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.