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Integrated Marketing Communications, M.A.

  • Application Deadline
  • 12 months
    Duration

About

The Integrated Marketing Communications programme at the University of Malta brings together academics from the University of Malta and from a number of other international universities. Course delivery starts with each new academic year in October.  The course duration extends over twelve months to September of the following calendar year. It is divided into three semesters, with the first two semesters devoted to the taught component of the course while the final third semester is dedicated to independent student research.

Applications are processed periodically and available places are filled on a first-come, first-served basis. The course general admission requirements are (i) a recognized bachelor's degree in a relevant subject area, at second class or better, (ii) certified English language proficiency, and (iii) letters of recommendation. More specific requirements depending on the student’s profile may be requested and prospective students are advised to consult the admission requirements page on this website for further details. The tuition fee for this international, full-time postgraduate programme is €6000.

Objectives

The MA degree programme in Marketing Communication has been created to respond to developments in the way contemporary marketers are communicating with current and prospective customers. Today’s marketing communication environment presents many challenges to managers as they work with their partners to create marketing communication programmes that are strategically on target and maximize their productivity and impact. This degree programme is designed to help managers understand the rapidly evolving world of marketing and communications and to learn how various marketing activities such as advertising, public relations, the Internet, interactive media, direct and database marketing and social media can be combined most effectively to meet the marketing communication needs of an organisation.

The program recognises the increased fragmentation of mass audiences and the escalating challenges associated with effective product differentiation that today’s organisations face. Marketing communication pursues the goal of customer attraction and retention via the creation of effective two-way communication between the organisation and its stakeholders. Students learn about the profitable integration of marketing, organisational structures, information technology and marketing activities that provide a value offering fostering relationships of loyalty.

Programme Structure

The program will be delivered over 3 semesters (approximately 12 months) on a full-time basis starting in October. Throughout the first and second semesters, classes are held on a block basis allowing for each study module to have a pre-reading period, a delivery period, and a post-delivery period. The summer semester will be devoted to a dissertation. Attendance is obligatory and students must attend at least 75% of the lectures and complete all assigned work.

The pre-reading period will mostly take place in the week prior to the start of the actual delivery period. This period is dedicated to individual reading, group discussion, and study sessions. The pre-reading period will ensure that students are prepared for the intense instruction delivered by visiting international academics and University of Malta faculty. 

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 12 months
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    95

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

  • A recognised bachelor's honours degree (which the Board of Studies considers as appropriate) at second class or better. Students who hold an American undergraduate degree a B.A. or B.S degree in a relevant area of study are to submit two copies of official transcripts (in sealed envelopes) from the institutions attended. 
  • Two letters of recommendation
  • Copy of Passport or I.D. card
  • A Secure English Language Test (SELT) result from an approved Examining Board or a declaration from your local Test Centre confirming when you will be taking such a test. 

Tuition Fee

Living costs for Msida

  • 690 - 1170 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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