Studyportals
Master On Campus

Strategic Marketing

Middlesex University

12 months
Duration
16800 GBP/year
12700 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Strategic Marketing MSc/PGDip/PGCert programme offered at the Middlesex University starts by embedding the fundamentals of the subject in the learning through core modules covering key areas such as strategy, leadership, consumer psychology and branding from a marketing perspective and planning for a global market place.

Overview

Why study MSc Strategic Marketing at Middlesex University?

Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.

The Strategic Marketing MSc/PGDip/PGCE course offered at the Middlesex University has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. 

Course Highlights

  • Gain practice skills and in-depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis, and Implementation
  • Week-long residential* in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
  • You’ll receive free electronic textbooks for every module, among other university services

Career Opportunities

Skills and knowledge in strategic marketing can be developed further through an in depth approach to and understanding of research, strategy, planning and marketing channels. A holistic understanding of marketing across the whole organisation is essential if you want to either progress to a senior role or are just starting out on a career path towards with the ambition of achieving one of these positions. Careers within strategic marketing can include:

  • Marketing Officer, Executive or Manager
  • Strategic Marketing Consultant
  • Marketing Analyst or Researcher
  • Digital Media Analyst or Manager
  • Marketing Account Manager
  • SME Owner

Programme Structure

Courses include:

  • Marketing Strategy, Leadership and Planning 
  • Strategic Brand Management 
  • Customer Analysis and Relationship Marketing 
  • Consumer Psychology 
  • Innovation-Driven Marketing 
  • Strategic Product Management
  • Multichannel Marketing Management 
  • Strategic Marketing Communications 
  • Digital Marketing
  • Experiential Marketing and Events 

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

More details
    • We recommend applying as early as possible for your chosen postgraduate course to ensure you are granted a place. 

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A second class honours undergraduate degree or above in any discipline awarded by a UK University or a recognised overseas institution, or
  • An equivalent qualification accepted by the Academic Registry of the University, or
  • A professional qualification deemed to be of an equivalent standard

Tuition Fee

To alway see correct tuition fees
  • International

    16800 GBP/year
    Tuition Fee
    Based on the tuition of 16800 GBP for the full programme during 12 months.
  • National

    12700 GBP/year
    Tuition Fee
    Based on the tuition of 12700 GBP for the full programme during 12 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Marketing
-
Middlesex University

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