Political Marketing, Master

  • Anytime
    Application Deadline
  • 12 months
  • English
The Master in Political Marketing at the Rome Business School is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.


Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

In such a framework, the Master in Political Marketing at the Rome Business School, has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence.

Target Recipients

The Master in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.


In particular, on completing the course, participants will be able to:

  • structure precise operational plans and strategies for the promotion of a political candidate or group
  • make the best use of social media and of the web for political-electoral marketing and communication ends
  • learn about new visual and off-line means of communication for a winning placement in the political-electoral market
  • enhance their public speaking capabilities also in terms of consultancy to others
  • correctly set up and manage an electoral campaign
  • know and understand the peculiarities of the different electoral systems
  • utilising and designing political-electoral research and surveys
  • identify and add value to different leadership styles
  • know the best techniques for the organisation of a political event
  • realising effective fundraising campaigns
  • managing press office activities aimed at the promotion of political candidates or parties
  • master the most evolved spin doctoring techniques
  • acquire an overview of some of the best practices in the international context

Programme Structure

Courses Included:
  • Political-Electoral Marketing
  • Web and Social media for politics
  • Public speaking
  • Political Press Office
  • Organising events
  • The electoral system and its specificity
  • Political-electoral research and surveys
  • Leadership for politics
  • Spin Doctoring
  • Fundraising for politics
  • Electoral campaign management
  • Innovative communication techniques for politics
  • International excellency cases


                        Detailed Programme Facts

                        • More details: Given the limited number of places in the program and the time needed for visas and securing financing, it is highly recommended that you apply approximately 2-3 months prior to staring period of the programme.
                        • Programme intensity Full-time
                          • Full-time duration 12 months
                        • Credits
                          60 ECTS
                        • Languages
                          • English
                        • Delivery mode
                          On Campus, Online
                        • More information Go to the programme website

                        English Language Requirements

                        This programme requires students to demonstrate proficiency in English.

                        Schedule IELTS

                        Academic Requirements

                        Admissions requirements

                        All applicants must have:
                        • A Bachelor’s degree (or be near completion)
                        • A good English proficiency (both speaking and writing)
                        In order to ensure a top quality training course, attendance is limited to a maximum of 20 participants.

                        Tuition Fee

                        • International Applies to you

                          4500 EUR/year
                          Tuition Fee
                          Based on the original amount of 4500 EUR per year and a duration of 12 months.
                        • EU/EEA Applies to you

                          4500 EUR/year
                          Tuition Fee
                          Based on the original amount of 4500 EUR per year and a duration of 12 months.
                        We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

                        Living costs for Roma

                        • 850 - 1450 EUR/month
                          Living Costs

                        The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.



                        Merit-based partial scholarships

                        We at the Rome Business School know that sourcing funding for your business school education can be challenging. In order to help you meet this challenge, we offer merit-based scholarships. These partial scholarships are awarded to newly accepted students.

                        We award our merit-based partial scholarships (amount up-to 30% of candidate’s tuition fee) to exceptional students who are highly motivated and have demonstrated excellence in one or more areas of their applications.

                        All applicants are eligible for the merit-based partial scholarships. Students are informed of scholarships at the time at which they are accepted.

                        StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                        The Global Study Awards: get funded with up to £10,000 to study abroad

                        Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.