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International Marketing, M.Sc.

  • Application Deadline
  • 12 months
    Duration

About

You’ll develop an international perspective, as well as marketing and market research skills, such as:

  • global management
  • buyer behaviour
  • marketing strategy.
As part of an international business school, you’ll benefit from our teaching, research and business partnerships.

You can explore the business context in specific regions and specialise in specific marketing fields or related disciplines. And you can tailor your degree with options including digital marketing, customer relationships and consumer psychology.

Careers

On this course, you gain the essential marketing skills for employment in today's global and dynamic world. It's for people who want to work in:

  • advertising, brand and product management
  • digital marketing
  • international marketing
  • marketing research or consultancy
  • new business development
  • public relations
  • research (or wish to undertake doctoral study)
  • sales management.

Accreditation

Our International Marketing MSc is accredited by the CIM, the world’s leading professional marketing body. Accreditation provides graduates of the course with a fast-track progression route to obtaining Chartered Marketer status via examination exemptions.

Programme Structure

Courses include:

  • Contemporary Applications in Consumer Psychology: Neuromarketing and Beyond
  • Digital Marketing
  • Global Marketing
  • Managing Customer Experiences and Customer Relationships
  • New Product Development Strategy
  • The Business Context in East Asia
  • The Business Context in Emerging Economies

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 12 months
    Part-time
    • Average part-time duration 24 months
    • Intensity Flexible
  • Credits
    180 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    88

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

  • Minimum required score (Grade B):

    193

    C1 Advanced is a Cambridge English Qualification. It reports on the Cambridge English Scale between 142 and 210. You will receive a separate score for each of the four skills (reading, writing, listening and speaking) and for Use of English. These five scores are averaged to give you an overall result for the exam. Universities and colleges may ask you to achieve a specific score, either overall or for a particular skill.

    Note: degree programmes and applications may require a more specific minimum score for admission.

  • Minimum required score:

    62

    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

Academic Requirements

You need the following GPA score:

Required score: Lower Second Class

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%).

  • Subject-specific requirements

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Tuition Fee

  • International Applies to you

    20750 GBP/year
    Tuition Fee
    Based on the original amount of 20750 GBP per year and a duration of 12 months.
  • EU/EEA Applies to you

    11450 GBP/year
    Tuition Fee
    Based on the original amount of 11450 GBP per year and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Brighton

  • 815 - 1390 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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