Studyportals Study cover for Digital Marketing

Digital Marketing

Manchester Metropolitan University

M.Sc. Online
30 months
2584 GBP/year
1542 GBP/year
Tuition fee
Apply date
Start date


On this part-time Digital Marketing course from Manchester Metropolitan University you’ll develop a firm understanding of the fundamentals of marketing. From this foundation we’ll teach you how to use these techniques in the digital realm to deliver powerful and engaging campaigns.

Visit the official programme website for more information


You’ll learn how to devise complex digital strategies and master social media and digital marketing tools. We’ll help you think with a digital transformation mindset that can help you make a big impact in your workplace.

We’ll also teach you how to focus and customise your campaigns to specific target audiences. This Digital Marketing course from Manchester Metropolitan University  will help you deliver effective digital marketing, but also to measure and evaluate its reach. 

Taught by digital marketing experts, this course is built around breaking digital advancements and tackles the current developments in this fast-paced area of marketing.


The world of digital marketing is constantly evolving. This has led to a boom in employment opportunities in this sector all over the world, in areas as diverse as social media, automation, or web analytics.

By the time you finish this degree, you’ll possess sought after strategic skills and have an intimate working knowledge of extensive digital tools. This will allow you to enter or move up in this fast-paced area, or advance your current career in marketing.

With a wealth of first-hand experience and practical know-how, you’ll be able to pursue a wide range of digital marketing roles. After completing a dissertation, you’ll be a real expert in a subject related to your current career or aspirations. Your newly acquired expertise can allow you to move into senior positions in the sector.

As digital marketing becomes more important to a variety of industries, you may also choose to create your own agency, consulting for other businesses, or venture into freelancing.

Programme Structure

Courses include:

  • Strategy for Integrated Communications
  • Digital Value Proposition Design
  • Acquisition for Organic and Paid Channels 
  • Conversion Strategy
  • Content Marketing Strategy 
  • Retention and Relationships 

Key information


  • Part-time
    • 30 months
    • Flexible

Start dates & application deadlines




180 alternative credits



Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • A good British honours degree (or equivalent) in any subject. 
  • Students who wish to apply for exemption from particular modules can apply to have their experience (academic or professional) assessed under the prior accredited learning scheme.

Tuition Fee

  • International

    2584 GBP/year
    Tuition Fee
    Based on the original amount of 2584 GBP per year and a duration of 30 months.
  • EU/EEA

    1542 GBP/year
    Tuition Fee
    Based on the original amount of 1542 GBP per year and a duration of 30 months.

per 30 credits studied per year.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Digital Marketing
Manchester Metropolitan University


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