Studyportals

Digital Marketing

Manchester Metropolitan University

M.Sc. Online
33 months
Duration
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Tuition fee
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Start date

About

On this part-time Digital Marketing course from Manchester Metropolitan University you’ll develop a firm understanding of the fundamentals of marketing. From this foundation, we’ll teach you how to use these techniques in the digital realm to deliver powerful and engaging campaigns.

Overview

You’ll learn how to devise complex digital strategies and master social media and digital marketing tools. We’ll help you think with a digital transformation mind-set that can help you make a big impact in your workplace.

We’ll also teach you how to focus and customise your campaigns to specific target audiences. This will help you deliver effective digital marketing, but also to measure and evaluate its reach. 

Taught by digital marketing experts, this course is built around ground breaking digital advancements and tackles the current developments in this fast-paced area of marketing.

Designed in partnership with digital marketing company MMC Learning, this course will give you an industry-recognised qualification.

With online learning and self-study, this part-time course is also supported by live video discussions and peer-to-peer networking.

By the time you complete this Digital Marketing course from Manchester Metropolitan University, you’ll have developed a unique understanding of digital media and have the refined practical skills to navigate this fast-paced profession successfully.

Career

The world of digital marketing is constantly evolving. This has led to a boom in employment opportunities in this sector all over the world, in areas as diverse as social media, automation, or web analytics.

By the time you finish this degree, you’ll possess sought after strategic skills and have an intimate working knowledge of extensive digital tools. This will allow you to enter or move up in this fast-paced area, or advance your current career in marketing.

With a wealth of first-hand experience and practical know-how, you’ll be able to pursue a wide range of digital marketing roles. After completing a dissertation, you’ll be a real expert in a subject related to your current career or aspirations. Your newly acquired expertise can allow you to move into senior positions in the sector.

As digital marketing becomes more important to a variety of industries, you may also choose to create your own agency, consulting for other businesses, or venture into freelancing.

Programme Structure

Courses include:

  • Strategy for Integrated Communications
  • Acquisition for Organic and Paid Channels
  • Conversion Strategy
  • Digital Masters Level Learning
  • Retention and Relationships
  • Content Marketing Strategy
  • Digital Value Proposition Design
  • Analytics and Evaluation

Key information

Duration

  • Part-time
    • 33 months
    • Flexible

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Credits

180 alternative credits

Delivered

Online

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Other requirements

General requirements

To gain entry onto this course, you must meet the following criteria:

  • UK honours degree – at least a 2:2 – or a high level of work experience in relevant senior roles.
  • 2+ years of professional experience, which must be in suitable employment to make the most of the MSc course.

Tuition Fee

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

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Our partners

Digital Marketing
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Manchester Metropolitan University

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