Digital Marketing

Overview

You’ll learn how to devise complex digital strategies and master social media and digital marketing tools. We’ll help you think with a digital transformation mind-set that can help you make a big impact in your workplace.

We’ll also teach you how to focus and customise your campaigns to specific target audiences. This will help you deliver effective digital marketing, but also to measure and evaluate its reach. 

Taught by digital marketing experts, this course is built around ground breaking digital advancements and tackles the current developments in this fast-paced area of marketing.

Designed in partnership with digital marketing company MMC Learning, this course will give you an industry-recognised qualification.

With online learning and self-study, this part-time course is also supported by live video discussions and peer-to-peer networking.

By the time you complete this Digital Marketing course from Manchester Metropolitan University, you’ll have developed a unique understanding of digital media and have the refined practical skills to navigate this fast-paced profession successfully.

Career

The world of digital marketing is constantly evolving. This has led to a boom in employment opportunities in this sector all over the world, in areas as diverse as social media, automation, or web analytics.

By the time you finish this degree, you’ll possess sought after strategic skills and have an intimate working knowledge of extensive digital tools. This will allow you to enter or move up in this fast-paced area, or advance your current career in marketing.

With a wealth of first-hand experience and practical know-how, you’ll be able to pursue a wide range of digital marketing roles. After completing a dissertation, you’ll be a real expert in a subject related to your current career or aspirations. Your newly acquired expertise can allow you to move into senior positions in the sector.

As digital marketing becomes more important to a variety of industries, you may also choose to create your own agency, consulting for other businesses, or venture into freelancing.