Marketing Management, Master | Online (optional) | University of Tasmania | Hobart, Australia
24 months
36579 AUD/year
Tuition fee
Apply date
Start date


The Master of Marketing Management from University of Tasmania will prepare you for mid-level and senior-level marketing positions.

Visit the official programme website for more information


You will study marketing theories and strategies across Digital and Social Media Marketing, Marketing Insights into Big Data, New Product and Service Development, Integrated Marketing Communications, Strategic Brand Management and more. You’ll also develop an understanding of differences and commonalities between global and local marketing issues and how to resolve them by leveraging relevant marketing skills.

Career outcomes

Marketing is at the centre of what makes any business successful, so it’s crucial for leaders in an organisation to know how and why it works. The Master of Marketing Management from University of Tasmania will prepare you for mid to senior level roles in marketing management or general management.

Examples of roles this course will prepare you for include: 

  • Marketing Manager
  • Brand and/or Product Manager
  • Marketing Consultant
  • Marketing Research Analyst
  • Digital Sales Executive
  • Social Media and Digital Marketing Specialist
  • Account Manager

Programme Structure

Courses include:

  • Consumer Decision-Making
  • Services Marketing
  • Digital and Social Media Marketing
  • Market Research and Decision-Making
  • Integrated Marketing Communications
  • New Product and Service Development
  • International Marketing
  • Marketing Insights into Big Data

Key information


  • Full-time
    • 24 months
  • Part-time
    • 60 months

Start dates & application deadlines

More details

It is recommended that international students should apply at least 3 months prior and on-shore students apply no less than one month prior to the start date.


IELTS admission requirements IELTS
PTE Academic admission requirements PTE Academic
More about PTE Academic
TOEFL admission requirements TOEFL® IBT


200 alternative credits


On Campus, Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS
PTE Academic admission requirements PTE Academic
More about PTE Academic
TOEFL admission requirements TOEFL® IBT

Other requirements

General requirements

CRICOS Code: 106831B

Admission to most postgraduate coursework courses at the University of Tasmania require qualifications equivalent to an Australian bachelor's degree. Applicants must achieve the required grade in their qualifying studies, meet any prerequisite subjects, and meet English language requirements to be eligible for an offer.

Tuition Fee

To alway see correct tuition fees
  • International

    36579 AUD/year
    Tuition Fee
    Based on the tuition of 73158 AUD for the full programme during 24 months.

Domestic students enrolled in a full fee paying place are charged the Student Services and Amenities Fee but this fee is incorporated in the fees you pay for each unit you enrol in. 

Living costs for Hobart

1204 - 2001 AUD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Management
University of Tasmania


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