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M.Sc. On Campus

Sport Marketing

Birkbeck, University of London

12 months
Duration
18780 GBP/year
12180 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

This Sport Marketing programme at Birkbeck, University of London is aimed at those who wish to develop their understanding of marketing, and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects and looks at how the principles and processes of marketing apply to the sport industry.

Visit the official programme website for more information

Overview

The Sport Marketing programme at Birkbeck, University of London is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football and media industries.

Highlights

  • Accredited by the Chartered Institute of Marketing (CIM). CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their multi-award pathway (MAP). CIM qualifications are highly sought by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
  • Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
  • Our MSc Marketing suite (consisting of MSc Marketing, MSc International Marketing, MSc Marketing Communications and MSc Sport Marketing) has been mapped against CIM/CAM qualifications to offer our students exemptions.
  • Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.
  • We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
  • We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

Careers and Employability

Graduates can pursue careers in sports clubs, governing bodies, retail and the media. Possible professions include marketing, media, or retail. This degree can also be useful in a variety of roles within sports organisations, such as FIFA, and in becoming a sports administrator or sports development officer.

Accreditation

Accredited by the Chartered Institute of Marketing (CIM).

Programme Structure

Courses include:

  • Brand Management
  • Consumer Behaviour
  • Digital and Social Media Marketing
  • Marketing Research
  • Sport Economics and the Design of Competitions
  • Sport Event Management
  • Sport Marketing

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details

You are strongly advised to apply now, to ensure there are still places on your chosen course and to give you time to complete the admissions process.

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.
  • We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

Tuition Fee

To alway see correct tuition fees
  • International

    18780 GBP/year
    Tuition Fee
    Based on the tuition of 18780 GBP per year during 12 months.
  • National

    12180 GBP/year
    Tuition Fee
    Based on the tuition of 12180 GBP per year during 12 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Sport Marketing
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Birkbeck, University of London

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