18 months
51466 AUD/year
42800 AUD/year
Tuition fee
Apply date
Start date


Completing postgraduate studies in Marketing from The University of Western Australia will place you at the interface between an organisation and its customers, giving your company the competitive advantage.

Visit the official programme website for more information


Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.

The Master of Marketing from The University of Western Australia  is suitable both for professionals working in the Marketing field and related areas, as well as those wishing to move into the field.

About The Course

Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac. 

With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student. 

Career Pathways

This degree will lead to senior level careers in many areas, including: 

  • Sales management
  • Events management
  • Advertising and promotions
  • Public relations
  • Market research and analysis 
  • Customer relations management 
  • Market consulting

Programme Structure

Courses include:

  • Ethics and Sustainability Management
  • Buyer Behaviour and Decision Making
  • Marketing Analysis and Planning
  • Global Marketing Strategy
  • Applied Marketing Research
  • Integrated Marketing Communications 

Key information


  • Full-time
    • 18 months

Start dates & application deadlines




96 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

CRICOS: 083273K

  • a bachelor's degree, or an equivalent qualification, as recognised by UWA; and 
  • the equivalent of a UWA weighted average mark of at least 60 percent; or
  • a valid Graduate Management Admission Test (GMAT) of no more than 5 years old with a score of at least 550; or
  • at least five years of relevant documented professional experience considered by UWA to be sufficient to permit satisfactory completion of the course
  • a UWA graduate certificate which articulates with this course with a weighted average mark of at least 65 per cent
  • a graduate certificate or equivalent from an equivalent and accredited course from another institution, with a weighted average mark of at least 70 per cent.

Tuition Fee

  • International

    51466 AUD/year
    Tuition Fee
    Based on the original amount of 77200 AUD for the full programme and a duration of 18 months.
  • National

    42800 AUD/year
    Tuition Fee
    Based on the original amount of 64200 AUD for the full programme and a duration of 18 months.


Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

The University of Western Australia