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M.Sc. On Campus

Marketing Communications

Birkbeck, University of London

12 months
Duration
18780 GBP/year
12180 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

This Marketing Communications programme offered by Birkbeck, University of London explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice.

Visit the official programme website for more information

Overview

In the Marketing Communications programme offered by Birkbeck, University of London , you will learn about organisational decision-making processes and how to define and solve marketing communications problems. You will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications theory and practice in a range of industries and organisations, so you can identify appropriate practical tools.

Highlights

  • Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of marketing.
  • Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading marketing journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
  • Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
  • Our MSc Marketing suite (consisting of MSc Marketing, International Marketing, Marketing Communications and Sport Marketing) has been mapped against CIM/CAM qualifications to offer our students exemptions.
  • You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available, as well as the Birkbeck Library and e-Library.

Careers and Employability

Graduates can pursue careers in advertising, media and event marketing, public relations, management and market research. Possible professions include advertising, marketing, distribution, public relations, or sponsorship. This degree can also be useful within a variety of roles within local and national government, as well as in becoming a public relations officer, marketing executive, public affairs consultant, or advertising copywriter.

Programme Structure

Courses include:

  • Advertising and Promotion
  • Brand Management
  • Consumer Behaviour
  • Digital and Social Media Marketing
  • Marketing Research (Postgraduate)
  • Public Relations
  • Relationship Marketing
  • Strategic Marketing Management

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details

You are strongly advised to apply now, to ensure there are still places on your chosen course and to give you time to complete the admissions process.

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.
  • We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.
  • On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.

Tuition Fee

To alway see correct tuition fees
  • International

    18780 GBP/year
    Tuition Fee
    Based on the tuition of 18780 GBP per year during 12 months.
  • National

    12180 GBP/year
    Tuition Fee
    Based on the tuition of 12180 GBP per year during 12 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Marketing Communications
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Birkbeck, University of London

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