The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international marketing.
This specialist pathway is delivered by academic staff in Newcastle University Business School (NUBS). It provides the chance to gain a thorough understanding of marketing theories and how to apply them to real-world business challenges.
The Cross-Cultural Communication and International Marketing MA at Newcastle University will equip you with relevant research techniques required to investigate and critically analyse international marketing issues.
- develop systemic understanding and critical awareness of international marketing theory
- apply theory to international case studies, markets and issues
- measure market performance and consumer behaviour
- develop knowledge of ethical issues and their implications in marketing
You will benefit from Newcastle University Business School's excellent facilities and partnerships with major corporate and social enterprises and academic institutions.
The pathway will prepare you to develop knowledge and key skills valued by employers in the areas of international marketing and international brand management.
Modules are delivered through a range of means, including:
- group projects
Each module tends to last one semester. Some optional modules are taught in short, intensive blocks and/or on occasional weekends.
The course consists of three main parts, each comprising 60 credits.
- Research Portfolio
- Language and Cross Cultural Communication
- International Marketing
- Principles of Marketing
- The Social Psychology of Communication
- 12 months
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.
DisciplinesArea & Cultural Studies Marketing View 408 other Masters in Marketing in United Kingdom
A 2:1 honours degree, or international equivalent, in the following disciplines:
- Intercultural Communication
- International Relations
- Social Anthropology
- Social Psychology
- Modern Foreign Languages
- International Trade
If you are a graduate in any of the following disciplines, we may also consider your application: Education, Area Studies, English, Geography, History, Law and Translation.
Work experience in an international organisation or cross-cultural context is desirable, but not essential.
We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant teaching or professional experience.
International20400 GBP/yearTuition FeeBased on the tuition of 20400 GBP per year during 12 months.
National9600 GBP/yearTuition FeeBased on the tuition of 9600 GBP per year during 12 months.
- UK Part time: £4,800
Living costs for Newcastle upon Tyne
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.