Cross-Cultural Communication and International Marketing

Overview

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international marketing.

This specialist pathway is delivered by academic staff in Newcastle University Business School (NUBS). It provides the chance to gain a thorough understanding of marketing theories and how to apply them to real-world business challenges.

The Cross-Cultural Communication and International Marketing MA at Newcastle University will equip you with relevant research techniques required to investigate and critically analyse international marketing issues.

You will:

• develop systemic understanding and critical awareness of international marketing theory 
• apply theory to international case studies, markets and issues
• measure market performance and consumer behaviour
• develop knowledge of ethical issues and their implications in marketing

You will benefit from Newcastle University Business School's excellent facilities and partnerships with major corporate and social enterprises and academic institutions.

The pathway will prepare you to develop knowledge and key skills valued by employers in the areas of international marketing and international brand management.

Delivery

Modules are delivered through a range of means, including:

• lectures
• seminars
• workshops
• group projects

Each module tends to last one semester. Some optional modules are taught in short, intensive blocks and/or on occasional weekends.

The course consists of three main parts, each comprising 60 credits.