Studyportals
M.Sc. On Campus

International Marketing

Newcastle University

12 months
Duration
22200 GBP/year
11100 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The International Marketing programme from Newcastle University addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.

Overview

About this course

Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop products and services that meet their needs and aspirations.

This International Marketing programme from Newcastle University is for those who want to study a postgraduate qualification with a commercial focus. It consists solely of marketing orientated modules.

What you'll learn

You will specialise in marketing within an international context. This includes rapidly developing issues surrounding:

  • international communications
  • brand management
  • customer relationship management
  • e-marketing

Throughout the course, you will develop relevant research techniques. You need these to investigate and critically analyse international marketing issues.

You will gain:

  • a systematic understanding and critical awareness of international marketing theory
  • the ability to apply theory to international case studies, markets and issues
  • the ability to measure market performance and consumer behaviour
  • knowledge of ethical issues and their implications in marketing

Career development

You will be able to develop your career in marketing roles on the agency and in-house sides. You will also be able to enter graduate roles at blue chip companies.

Graduate destinations

Graduates from the course have moved into various roles, including:

  • Search Marketing Manager
  • Communications Specialist
  • Marketing and Design Executive
  • Digital Account Manager
  • Assistant Brand Manager

Programme Structure

Courses include:

  • The International Business Environment
  • International Marketing
  • International Brand Management
  • International Marketing Communications Management
  • Dissertation in Marketing
  • Marketing Research
  • Consumer Behaviour
  • Principles of Marketing

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details

We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • A 2:1 honours degree, or international equivalent, in any subject. 

Tuition Fee

To alway see correct tuition fees
  • International

    22200 GBP/year
    Tuition Fee
    Based on the tuition of 22200 GBP per year during 12 months.
  • National

    11100 GBP/year
    Tuition Fee
    Based on the tuition of 11100 GBP per year during 12 months.

Living costs for Newcastle upon Tyne

560 - 991 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

International Marketing
-
Newcastle University

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