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General Management, Master

  • Application Deadline
  • 12 months
Bayonne, France
With this Master in General Management at the IAE Pau-Bayonne you will be involved in the challenges of today's global business with analytical, rigorous thinking and gain the tools to solve the most important problems facing international business today. You will learn how to describe, to understand, react and make decisions considering all the dimensions and stakeholders of a management problem.
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Do an exciting Master in France and challenge yourself

Careers are changing to become more fluid based both on the accumulation of skills and knowledge and on the integration of personal and professional life. Many organizations still struggle to find managers who are effective and fit in the increasingly global economy. Executives are asked to behave nimbly, to be open to change on short notice, to take risks continually, to become ever less dependent on regulations and formal procedures. This IAE Pau - Bayonne Master in General Management is designed as a general management qualification for talented individuals who are looking to further develop their business and strategic leadership skills.

Advanced skills and leadership

You will develop advanced skills in a number of key subjects including accounting, economics, law, finance, marketing and strategic management. The learning goals of the diploma are designed to meet the needs of today's rapidly changing enterprises including areas such as electronic business, finance, banking, corporate accounting, marketing, operations management, employment relations, management in the public, private and international spheres, information technology, engineering, and event, tourism, sport, arts and leisure management.

The focus is on developing and designing:

  • Capacity for analysing and synthesizing complex information and knowledge for tactical and strategic business decisions,
  • Effective leadership and teamwork skills,
  • Innovative business models and strategies matched with the principles of responsible corporate governance and social responsibility.

Your career future plan could be oriented on getting more responsabilities in management roles such as a:

  • Business Unit Manager,
  • International Business Engineer,
  • Marketing Director,
  • Export Strategist,
  • General Human Resources Management Consultant,
  • Head of a company.

Explore Europe while doing your master in Bayonne

You will be in an area close to many global organisations including Total Petrochemicals, Airbus Aircraft, Quiksilver Surf wear, Lindt Chocolates and Safran’s International High Technology Group. Located in the south of France, the IAE Master General Management in Bayonne offers a fantastic base from where to explore France (Bordeaux, Toulouse, Paris) and Europe (San Sebastian, Barcelona, Bilbao, Madrid, London, Brussels). There are all very easy trips by car, train or plane. This Master also puts you within exploring distance of the ski slopes of the Pyrenees and charming sea resort area of Biarritz, while the Atlantic Ocean Coast offers plenty of options for excursions.

Facilities and activities

  • Seminars given by University lecturers and professionals
  • Orientation activities (welcoming and integration days)
  • Internships all over the world
  • Career development (individual coaching and tutorials)
  • Computing centers
  • Students Union
  • Leisure and activities (sports, culture, concerts, annual gala)
  • Buddy program throughout the year

Programme Structure


The Master curriculum does not only focus on the theoretical and practical aspects of management but also encompasses on how these techniques should be adapted and applied in various parts of the world.

Core courses

All Master students are required to fulfill the course requirements of the program. Core curriculum provides groundwork in basic management disciplines, on leadership, ethics, and management communication.


  • Marketing
  • Human Resources Management
  • Strategy
  • Strategies for Business
  • Economic Analysis
  • Business Law
  • Accounting
  • Corporate Finance
  • Group project
  • Project engineering
  • Supply Chain Management
  • Business Game
  • English Methodology
  • French as a Foreign Language and French Civilisation
  • Placement 3 - 6 months

Detailed Programme Facts

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • Hold a university degree of 240 (ECTS) for European candidate. For non European candidate, 4 years university degree is required.
  • Submit a Master application and official transcripts from all previous colleges and universities attended.
  • Meet the English proficiency requirements for admission to the University for foreign applicants. English proficiency may be evidenced by the score of TOEFL, TOEIC or any internationaly admitted test

Tuition Fee

  • International

    6000 EUR/year
    Tuition Fee
    Based on the original amount of 6000 EUR for the full programme and a duration of 12 months.
  • EU/EEA

    6000 EUR/year
    Tuition Fee
    Based on the original amount of 6000 EUR for the full programme and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Bayonne

  • 640 - 950 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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