e-Business and Digital Marketing, M.Sc. | International Hellenic University | Thessaloníki, Greece
Studyportals
M.Sc. On Campus

e-Business and Digital Marketing

18 months
Duration
3700 EUR/year
3700 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The e-Business and Digital Marketing programme of the International Hellenic University aims at providing balanced and well-designed training in the principles of Information Technology (software and telecommunications) applied to e-Business and Marketing practices, as well as the essential managerial and financing skills needed to start-up and successfully run an e-Business.

Overview

The e-Business and Digital Marketing programme of the International Hellenic University will appeal to graduates pursuing a career in a range of entrepreneurial, managerial and marketing positions in the ICT or other similar IT-oriented domain in the emergent creative economy. The syllabus provides a combination of theoretical knowledge and practical skills, focusing on e-Business/e-Commerce applications and the underlying technologies:

  • Project management, leadership and team working
  • Management and marketing
  • Entrepreneurial skills and knowledge needed to develop start-up businesses
  • Key skills on strategic decisions, regarding innovation and technology management,
  • Essential communication skills
  • Exercise practice-oriented teaching based on case studies and real-world examples
  • Skills related to data analysis and evaluation
  • Planning and time management

The MSc in e-Business and Digital Marketing programme promotes learning and teaching characterised by a diversity of resources and teaching styles and techniques, which recognise that the University operates in an ever-changing environment. Teaching and learning methods should assist the development of these skills, by encouraging not merely the capacity for abstract reasoning, but also the students' capacities for independent and self-motivated learning, problem-solving skills, and some of the knowledge and skills, which are common to employment in many fields.

This programme is designed for University graduates of Telecommunications, Informatics/Computer Science, and Electrical Engineering but also of Natural Sciences and Economic and Business Departments, with a background in ICT and a strong motivation to pursue a career in e-Business and Digital Marketing related domains.

Career Paths

A multitude of employment opportunities are envisaged for graduates of this programme. Indicatively they include:

  • ICT companies
  • New technology startups
  • Multinational Corporations and Small and Medium Enterprises (SMEs)
  • e-Commerce and Health software companies
  • Mobile network providers and broadband Internet providers
  • Sensor networks and telematics companies
  • Venture capitals and hedge funds
  • Consulting companies

Programme Structure

Courses include:

  • ICT Management
  • Digital Marketing
  • Web Analytics
  • Data Science for Business: Theory and Practice
  • ICT Essentials
  • Digital Entrepreneurship: Developing and Financing an e-Business

Key information

Duration

  • Full-time
    • 18 months
  • Part-time
    • 30 months

Start dates & application deadlines

Credits

90 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

A completed application form, including personal statement (500 words)

All candidates should have a good university degree in a relevant subject from a recognised University. In evidence of this, candidates should provide the following:
  • For graduates of Greek Universities, a clearly legible photocopy or scanned copy of your degree certificate and transcripts, detailing the courses studied and grades attained.
  • For graduates of non-Greek institutions, certified copies of your degree certificate and transcripts are required, detailing the courses studied and grades attained.

Two academic references

Proof of competence in English

Two recent passport-size photographs

A copy of your CV

Tuition Fee

To alway see correct tuition fees
  • International

    3700 EUR/year
    Tuition Fee
    Based on the tuition of 3700 EUR per year during 18 months.
  • EU/EEA

    3700 EUR/year
    Tuition Fee
    Based on the tuition of 3700 EUR per year during 18 months.

Living costs for Thessaloníki

545 - 758 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

e-Business and Digital Marketing
-
International Hellenic University
e-Business and Digital Marketing
-
International Hellenic University

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