Marketing & Consumer Insight

Nanyang Technological University

12 months
33076 USD/year
33076 USD/year
Tuition fee
Apply date
Start date


 Offered in collaboration between ACI and the Nanyang Business School, Nanyang Technological University, the Master of Science (Marketing & Consumer Insight) programme is designed for ambitious and committed individuals exploring career opportunities in marketing and consumer insight, or working closely with marketers in their management roles.


Intensive and academically challenging, the programme offered by Nanyang Technological University  focuses on developing the skills required to analyse, evaluate and appreciate the unique needs of Asian consumers. With an analytical, quantitative and qualitative understanding of Asian consumers, graduates of the programme will empower companies with the competitive edge in product innovation, design, branding and communications.

The one-year, part-time Master in Marketing & Consumer Insight programme offers:
  • theories, frameworks and tools necessary to develop and implement innovative, value-added marketing solutions that maintain superior customer satisfaction.
  • experiential learning by utilizing a full range of teaching and learning approaches, including lectures, seminars, published and "live" case studies, site visits and applied projects.
  • an understanding of the influence of environmental changes on consumption behaviour and how to overcome these challenges.
  • an opportunity to benchmark your own practices against the best and elevate your organisation to the next level.

Programme Structure

Courses include:
  • Asian Consumer Insight
  • Creativity and Design
  • Consumer Behaviour
  • Strategic Marketing Management
  • Qualitative Research Methods
  • Quantitative Research Methods

Key information


  • Part-time
    • 12 months
    • Flexible

Start dates & application deadlines


IELTS or TOEFL needed


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
600 (required)

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
100 (required)
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

Applicants should possess:

  • a strong Bachelor's degree, or equivalent
  • minimum of two years' or more of full-time work experience
  • a GMAT score. This may be waived if the applicant has more than 5 years of work experience.
  • proficiency in English
  • IELTS or TOEFL is required if your undergraduate studies was not conducted in English. The minimum acceptable scores are as follows: 6.5 for IELTS; for TOEFL, 600 for paper-based tests, 250 for computer-based tests, 100 for internet-based tests.

Tuition Fee

  • International

    33076 USD/year
    Tuition Fee
    Based on the original amount of 33076 USD for the full programme and a duration of 12 months.
  • National

    33076 USD/year
    Tuition Fee
    Based on the original amount of 33076 USD for the full programme and a duration of 12 months.

45000 S$


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing & Consumer Insight
Nanyang Technological University