Studyportals

Marketing & Consumer Insight

Nanyang Technological University

M.Sc.
12 months
Duration
33076 USD/year
33076 USD/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

 Offered in collaboration between ACI and the Nanyang Business School, Nanyang Technological University, the Master of Science (Marketing & Consumer Insight) programme is designed for ambitious and committed individuals exploring career opportunities in marketing and consumer insight, or working closely with marketers in their management roles.

Overview

Intensive and academically challenging, the programme offered by Nanyang Technological University  focuses on developing the skills required to analyse, evaluate and appreciate the unique needs of Asian consumers. With an analytical, quantitative and qualitative understanding of Asian consumers, graduates of the programme will empower companies with the competitive edge in product innovation, design, branding and communications.

The one-year, part-time Master in Marketing & Consumer Insight programme offers:
  • theories, frameworks and tools necessary to develop and implement innovative, value-added marketing solutions that maintain superior customer satisfaction.
  • experiential learning by utilizing a full range of teaching and learning approaches, including lectures, seminars, published and "live" case studies, site visits and applied projects.
  • an understanding of the influence of environmental changes on consumption behaviour and how to overcome these challenges.
  • an opportunity to benchmark your own practices against the best and elevate your organisation to the next level.

Programme Structure

Courses include:
  • Asian Consumer Insight
  • Creativity and Design
  • Consumer Behaviour
  • Strategic Marketing Management
  • Qualitative Research Methods
  • Quantitative Research Methods

Key information

Duration

  • Part-time
    • 12 months
    • Flexible

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
600

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
100
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

Applicants should possess:

  • a strong Bachelor's degree, or equivalent
  • minimum of two years' or more of full-time work experience
  • a GMAT score. This may be waived if the applicant has more than 5 years of work experience.
  • proficiency in English
  • IELTS or TOEFL is required if your undergraduate studies was not conducted in English. The minimum acceptable scores are as follows: 6.5 for IELTS; for TOEFL, 600 for paper-based tests, 250 for computer-based tests, 100 for internet-based tests.

Tuition Fee

  • International

    33076 USD/year
    Tuition Fee
    Based on the original amount of 33076 USD for the full programme and a duration of 12 months.
  • National

    33076 USD/year
    Tuition Fee
    Based on the original amount of 33076 USD for the full programme and a duration of 12 months.

45000 S$

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Marketing & Consumer Insight
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Nanyang Technological University

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