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Marketing & Consumer Insight, M.Sc.

  • Anytime
    Application Deadline
  • 12 months
    Duration
University rank #11 (QS) Singapore, Singapore
 Offered in collaboration between ACI and the Nanyang Business School, Nanyang Technological University, the Master of Science (Marketing & Consumer Insight) programme is designed for ambitious and committed individuals exploring career opportunities in marketing and consumer insight, or working closely with marketers in their management roles.
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Overview

Intensive and academically challenging, the programme offered by Nanyang Technological University  focuses on developing the skills required to analyse, evaluate and appreciate the unique needs of Asian consumers. With an analytical, quantitative and qualitative understanding of Asian consumers, graduates of the programme will empower companies with the competitive edge in product innovation, design, branding and communications.

The one-year, part-time Master in Marketing & Consumer Insight programme offers:
  • theories, frameworks and tools necessary to develop and implement innovative, value-added marketing solutions that maintain superior customer satisfaction.
  • experiential learning by utilizing a full range of teaching and learning approaches, including lectures, seminars, published and "live" case studies, site visits and applied projects.
  • an understanding of the influence of environmental changes on consumption behaviour and how to overcome these challenges.
  • an opportunity to benchmark your own practices against the best and elevate your organisation to the next level.

Programme Structure

Courses include:
  • Asian Consumer Insight
  • Creativity and Design
  • Consumer Behaviour
  • Strategic Marketing Management
  • Qualitative Research Methods
  • Quantitative Research Methods

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 12 months
    • Intensity Flexible
  • Languages
    • English
  • Delivery mode
    On Campus

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    100

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    600

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

Academic Requirements

  • You need the following GMAT score:

    Required score: 600

    The GMAT - or Graduate Management Admission Test - is a frequent requirement for admission at management and business schools across the world. The GMAT score ranges between 200 and 800 and measures the verbal and quantitative reasoning of test-takers.

General Requirements

Applicants should possess:

  • a strong Bachelor's degree, or equivalent
  • minimum of two years' or more of full-time work experience
  • a GMAT score. This may be waived if the applicant has more than 5 years of work experience.
  • proficiency in English
  • IELTS or TOEFL is required if your undergraduate studies was not conducted in English. The minimum acceptable scores are as follows: 6.5 for IELTS; for TOEFL, 600 for paper-based tests, 250 for computer-based tests, 100 for internet-based tests.

Work Experience

At least 2 year(s) of work experience are required.

Tuition Fee

  • International

    33072 USD/year
    Tuition Fee
    Based on the original amount of 33076 USD for the full programme and a duration of 12 months.
  • National

    33072 USD/year
    Tuition Fee
    Based on the original amount of 33076 USD for the full programme and a duration of 12 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

45000 S$

Living costs for Singapore

  • 1878 - 3880 SGD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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