Studyportals
Master On Campus Blended

Master in Digital Marketing (MDM)

ESIC Business & Marketing School

12 months
Duration
21900 EUR/year
21900 EUR/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular.

Overview

This Master aims to reinforce students international careers with the International Business Experience. It offers 3 unique options to strengthen the participants’ professional development. Students must choose one of the following to complement their training: IBE London (Chartered Institute of Marketing), IBE Shanghai (Shanghai University) & CIM Postgraduate Diploma.

OBJECTIVES

  • One of the main objectives of the Master in Digital Marketing is to cover the new demands for digital marketing skills in the market with a practical approach that allows students to understand and know how to develop all the knowledge acquired throughout the Master.
  • Prepare students for a new digital environment and train them for the new challenges that companies face in a constantly changing digital market.
  • Obtain the key skills and knowledge to create, develop and evaluate online strategies and marketing and digital communication plans, which will allow them to face the challenges of companies in the current and future context.
  • Have a working knowledge of the main technologies on which the different disciplines of digital marketing are based.
  • Increase the employability of students in the field of international opportunities by having received training in English is one of the growth opportunities that the Master in Digital Marketing of ESIC offers to its students.

Programme Structure

This Master aims to reinforce students international careers with the International Business Experience. It offers 3 unique options to strengthen the participants’ professional development. Students must choose one of the following to complement their training:

IBE London (Chartered Institute of Marketing)IBE Shanghai (Shanghai University)CIM Postgraduate Diploma

*Choosing one of the options is mandatory to complete the program. Options are subject to place availability and/or to change. Extra fees may apply.

MANAGEMENT SUBJECTS
  • Innovation in a disruptive world
  • Critical thinking and the art of decision-making
  • Conscious leadership
  • Persuasive communication
  • Business as a global and ethical citizen
  • Business strategy in global environments
SPECIALISATION SUBJECTS

Category subjects

  • Digital Metamorphosis: The Technology Factor
  • Feeling and listening to the market
  • Strategic marketing
  • Finance for marketing management: creating stakeholder value

Subjects specific to your degree

  • Digital media planning
  • Media mix in digital campaigns
  • SEM
  • Social media
  • SEO
  • WEB/APPS
  • Marketing technology applied to customer
  • Customer relationship management
  • E-commerce project
  • Business Study Tour in China / London

Key information

Duration

  • Part-time
    • 12 months
    • Flexible

Start dates & application deadlines

Delivered

On Campus, Blended
  • Regular mandatory meetings
  • Proactive tutoring and support
  • Online group works/assignments

Academic requirements

We are not aware of any academic requirements for this programme.

Tuition Fee

To alway see correct tuition fees
  • International

    21900 EUR/year
    Tuition Fee
    Based on the tuition of 21900 EUR for the full programme during 12 months.
  • National

    21900 EUR/year
    Tuition Fee
    Based on the tuition of 21900 EUR for the full programme during 12 months.

Living costs for Madrid

745 - 1260 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Master in Digital Marketing (MDM)
-
ESIC Business & Marketing School

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