MSc/PgDip On Campus Online

International Fashion Marketing

Heriot-Watt University

12 months
19752 GBP/year
9120 GBP/year
Tuition fee
Apply date
Start date


The International Fashion Marketing programme at Heriot-Watt University extends an existing awareness of the marketing process to develop skills and competencies necessary for a marketing career in the international fashion sector.


The International Fashion Marketing programme at Heriot-Watt University will develop your first-hand experience of working in international teams and providing you with crucial insights into a diverse range of markets and consumer perspectives, all of which are vital in the global fashion sector. 

By sharing courses with students from other management disciplines you will also experience working alongside those with different business perspectives, a true-to-life insight into the multi-functional nature of international fashion marketing. 

Competencies and skills

Your marketing competencies will be developed through case-study learning, direct interaction with industry and industry-focused assessments. Innovative group-based and individual coursework will challenge you to translate theory into fashion marketing solutions and demonstrate skills in time management, team leadership, information management and verbal, written and digital communications. 

The sought-after transferrable skills you gain through this programme will position you as an attractive candidate for employers.  Previous students have progressed to roles in merchandising, public relations and retailing.


The programme is accredited by the Chartered Institute of Marketing (CIM).

Programme Structure

Courses include:

  • Contemporary Consumers
  • Branding and Communications in Fashion
  • Strategic Marketing
  • Research Philosophy and Practice
  • New Product Development
  • Fashion Buying and Merchandising
  • Marketing Logistics

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

More details

National deadline is for Scottish and RUK students.


180 alternative credits


On Campus, Online

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • A good Honours degree (first or second class), or its non-UK equivalent, in a related subject.

  • Applicants with relevant education and work experience may also be considered.

Tuition Fee

To alway see correct tuition fees
  • International

    19752 GBP/year
    Tuition Fee
    Based on the tuition of 19752 GBP per year during 12 months.
  • National

    9120 GBP/year
    Tuition Fee
    Based on the tuition of 9120 GBP per year during 12 months.

Part time fees:

  • UK/EU; £4,560
  • Overseas: £9,876

Living costs for Edinburgh

725 - 1167 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Fashion Marketing
Heriot-Watt University


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