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Overview
The International Fashion Marketing programme at Heriot-Watt University will develop your first-hand experience of working in international teams and providing you with crucial insights into a diverse range of markets and consumer perspectives, all of which are vital in the global fashion sector.
By sharing courses with students from other management disciplines you will also experience working alongside those with different business perspectives, a true-to-life insight into the multi-functional nature of international fashion marketing.
Competencies and skills
Your marketing competencies will be developed through case-study learning, direct interaction with industry and industry-focused assessments. Innovative group-based and individual coursework will challenge you to translate theory into fashion marketing solutions and demonstrate skills in time management, team leadership, information management and verbal, written and digital communications.
The sought-after transferrable skills you gain through this programme will position you as an attractive candidate for employers. Previous students have progressed to roles in merchandising, public relations and retailing.
Accreditation
The programme is accredited by the Chartered Institute of Marketing (CIM).
Programme Structure
Courses include:
- Contemporary Consumers
- Branding and Communications in Fashion
- Strategic Marketing
- Research Philosophy and Practice
- New Product Development
- Fashion Buying and Merchandising
- Marketing Logistics
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
- Flexible
Start dates & application deadlines
- Starting
- Apply before , National
- Apply before , International
-
More details
National deadline is for Scottish and RUK students.
Language
English
IELTS 6.5
TOEFL® IBT 90
Credits
180 alternative credits
Delivered
On Campus, Online
Disciplines
Marketing Fashion, Textiles and Luxury Goods Digital Communication View 408 other Masters in Marketing in United KingdomAcademic requirements
GPA Upper Second Class
English requirements
IELTS 6.5
TOEFL® IBT 90
Other requirements
General requirements
A good Honours degree (first or second class), or its non-UK equivalent, in a related subject.
- Applicants with relevant education and work experience may also be considered.
Tuition Fee
To alway see correct tuition fees
-
International
19752 GBP/yearTuition FeeBased on the tuition of 19752 GBP per year during 12 months. -
National
9120 GBP/yearTuition FeeBased on the tuition of 9120 GBP per year during 12 months.
Part time fees:
- UK/EU; £4,560
- Overseas: £9,876
Living costs for Edinburgh
725 - 1167 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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