The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.
Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content - in particular, visual and user-generated content - and the growth of social channels. All driven by the visualisation of ‘big data’.
As a student on MSc Marketing programme at Solent University, you’ll have the opportunity to work within Solent Creatives, Solent’s in-house agency. Here, you’ll work on live client briefs to build relevant industry experience. You’ll also be encouraged to collaborate with students on related courses through shared modules.
This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader.
- Customer Experience
- Strategic Marketing
- Integrated Marketing Communications
- Professional Practice
- Research Methods
- Master’s Project (Practice Project, Consultancy Project or Dissertation)
- 12 months
Start dates & application deadlines
- StartingApply anytime.
DisciplinesMarketing Digital Communication Digital Marketing View 195 other Masters in Digital Communication in United Kingdom
- An honours degree at 2:2 or higher
- Applicants will need to be interviewed prior to starting this course
International14300 GBP/yearTuition FeeBased on the tuition of 14300 GBP per year during 12 months.
EU/EEA8700 GBP/yearTuition FeeBased on the tuition of 8700 GBP per year during 12 months.
UK and Channel Island part-time fees: £4,350 per year
Living costs for Southampton
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 9 months
Check the official programme website for potential updates.