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Marketing, M.Sc.

  • Anytime
    Application Deadline
  • 12 months
    Duration
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MSc Marketing programme at Solent University Southampton will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context.

About

The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.

Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content - in particular, visual and user-generated content - and the growth of social channels. All driven by the visualisation of ‘big data’.

As a student on MSc Marketing programme at Solent University Southampton, you’ll have the opportunity to work within Solent Creatives, Solent’s in-house agency. Here, you’ll work on live client briefs to build relevant industry experience. You’ll also be encouraged to collaborate with students on related courses through shared units. 

Career

This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader. 

Programme Structure

Courses include:

    • Customer Experience
    • Strategic Marketing
    • Integrated Marketing Communications
    • Professional Practice
    • Research Methods
    • Master’s Project (Practice Project, Consultancy Project or Dissertation)

              Audience

              This course is well-suited to those who wish to further delve into the specifics of marketing with a focus on content and strategy. Candidates should have a relevant honours degree and should expect to attend an interview.

              Detailed Programme Facts

              • More details: Early application is advised for the most popular subject areas. Late applications may be made until the end of June. 
              • Programme intensity Full-time
                • Full-time duration 12 months
              • Languages
                • English
              • Delivery mode
                On Campus

              English Language Requirements

              • Minimum required score:

                6.5

                The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

                Schedule IELTS
              • Minimum required score:

                92

                The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

                Schedule TOEFL®

              Academic Requirements

              You need the following GPA score:

              Required score: Lower Second Class

              Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to Lower Second Class on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

              Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

              General Requirements

              • Applicants will need to be interviewed prior to starting this course
              • We welcome applicants from a diverse range of backgrounds. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate aptitude, enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview and/or portfolio

              Tuition Fee

              • International

                13905 GBP/year
                Tuition Fee
                Based on the original amount of 13905 GBP per year and a duration of 12 months.
              • EU/EEA

                8220 GBP/year
                Tuition Fee
                Based on the original amount of 8220 GBP per year and a duration of 12 months.
              We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
                UK, EU and Channel Island part-time fees: £4,110 per year

                  Living costs for Southampton

                  • 697 - 1100 GBP/month
                    Living Costs

                  The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

                  Funding

                  Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria.

                  Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                  The Global Study Awards: get funded with up to £10,000 to study abroad

                  Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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