12 months
Duration
13905 GBP/year
8220 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

MSc Marketing programme at Solent University will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context.

Visit the official programme website for more information

Overview

The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.

Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content - in particular, visual and user-generated content - and the growth of social channels. All driven by the visualisation of ‘big data’.

As a student on MSc Marketing programme at Solent University , you’ll have the opportunity to work within Solent Creatives, Solent’s in-house agency. Here, you’ll work on live client briefs to build relevant industry experience. You’ll also be encouraged to collaborate with students on related courses through shared units. 

Career

This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader. 

Programme Structure

Courses include:

  • Customer Experience
  • Strategic Marketing
  • Integrated Marketing Communications
  • Professional Practice
  • Research Methods
  • Master’s Project (Practice Project, Consultancy Project or Dissertation)

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Lower Second Class

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

  • An honours degree at 2:2 or higher
  • Applicants will need to be interviewed prior to starting this course

Tuition Fee

  • International

    13905 GBP/year
    Tuition Fee
    Based on the original amount of 13905 GBP per year and a duration of 12 months.
  • EU/EEA

    8220 GBP/year
    Tuition Fee
    Based on the original amount of 8220 GBP per year and a duration of 12 months.

UK, EU and Channel Island part-time fees: £4,110 per year

Funding

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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