Overview
Become an integral part of the evolution of companies and brands seeking to stay ahead of the competition and remain relevant to core business and consumer markets. Combine qualitative and quantitative information about customers, companies and competitors in order to generate actionable market insights and analyses.
Enhance your ability to manage corporate brands and product lines, developing and managing implementation of comprehensive strategies around messaging, promotional planning and monitoring metrics. Resolve complex strategic and tactical challenges by applying a range of advanced skills and techniques, including data analysis and market research. Learn the intricacies of new product management and how to launch successful team leadership.
Future Career
The Fox Center for Student Professional Development (CSPD) provides students with career coaching and professional development resources in support of their job search. Graduates of this Marketing at Temple University are prepared for employment in agencies and the corporate sphere, including, but not limited to, computer/information technology, consulting, consumer products and services, energy/utilities, financial services/banking, government, healthcare, industrial products and services, manufacturing, pharmaceuticals, telecommunications, and tourism/transportation.
Programme Structure
Courses include:
- Marketing Management/Strategy
- Consumer and Buyer Behavior
- Marketing Research: Techniques and Application
- Advertising Research and Strategy
- Marketing Strategy
Key information
Duration
- Full-time
- 18 months
- Part-time
- 30 months
Start dates & application deadlines
- Starting
- Apply before , National
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- Starting
- Apply before
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- Starting
- Apply before , International
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Applications are reviewed as they are received and can sometimes be considered after the deadline.
Language
Credits
Delivered
Disciplines
Marketing Human Resource Management Retail Management View 25 other Masters in Retail Management in United StatesAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
Other requirements
General requirements
- Research your graduate degree program
- Take a standardized test
- Complete online application
- Letters of Reference: 2
- Statement of Goals: Essay prompts can be found in the online application portal.
- Resume: Current resume or CV is required.
- Bachelor's Degree in Discipline/Related Discipline: A baccalaureate degree is required.
Tuition Fee
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International
22840 USD/yearTuition FeeBased on the tuition of 1142 USD per credit during 18 months. -
National
22840 USD/yearTuition FeeBased on the tuition of 1142 USD per credit during 18 months. -
In-State
22840 USD/yearTuition FeeBased on the tuition of 1142 USD per credit during 18 months.
Living costs for Philadelphia
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.