12 months
23486 USD/year
23486 USD/year
11044 USD/year
Tuition fee
Apply date
Start date


The Marketing Research program taught at The University of Texas at Arlington is one of only a few in the country that offer a broad-based education of research methods and analytic techniques that put our graduates at the forefront of marketing research candidates.


The objective of the Marketing Research program from The University of Texas at Arlington is to prepare students for successful careers in marketing research, marketing planning, product and brand management, and related fields. The program is project oriented; many of the required advanced courses conduct client projects as a part of the course requirements. Most projects are team-based with class members working together to accomplish project objectives.


  • Marketing researcher
  • Advertiser
  • Purchaser
  • Distribution manager
  • Product developer
  • Product manager 

Programme Structure

Courses include:

  • Advanced Methods for Analytics
  • Research for Marketing Decisions
  • Customer Experience and Qualitative Research
  • Marketing Strategy
  • Advanced Topics in Marketing Research 
  • Advanced Research Analysis
  • Marketing Research Internship 

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


36 SCH


On Campus

Academic requirements

GPA admission requirements GPA
GRE admission requirements GRE®
GMAT admission requirements GMAT

Other requirements

General requirements

  • Graduate Index Score
    • The MSMR Program employs an index score to estimate candidates’ likelihood of success in business graduate programs.
    • The index score is calculated as GMAT + (GPA * 200).
    • An index score of 1,200 or higher is typical of a successful candidate.
  • Academic Performance: Grade Point Average (GPA)
    • An undergraduate GPA of 3.25 (on a 4-point scale, as calculated by Graduate Admissions) is typical of a successful candidate.  GPA calculation is based on the last 60 hours of the applicant’s undergraduate program.
    • A graduate GPA of 3.00 based on at least 24 hours will also be considered.
  • Graduate Performance Indicator: GMAT/GRE Component & Composite Scores
    • The following test scores are strong predictors of graduate success:
      • GMAT/GRE Quantitative and Verbal scores above the 50th percentile
      • GMAT composite score of 580 or higher
  • Tuition Fee

    To alway see correct tuition fees
    • International

      23486 USD/year
      Tuition Fee
      Based on the tuition of 23486 USD per year during 12 months.
    • National

      23486 USD/year
      Tuition Fee
      Based on the tuition of 23486 USD per year during 12 months.
    • In-State

      11044 USD/year
      Tuition Fee
      Based on the tuition of 11044 USD per year during 12 months.

    Living costs for Texas City

    882 - 1634 USD /month
    Living costs

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


    Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

    Our partners

    Marketing Research
    The University of Texas at Arlington


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