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Sports, Culture and Events Management, M.A.

  • Application Deadline
  • 24 months
This Sports, Culture and Events Management Program from FH Kufstein Tirol - University of Applied Sciences has been developed as a management degree in the synergetic areas of sports, culture as well as events management with a strong international focus. The program is entirely taught in English by academic and field experts from around the world.


The main emphasis of the Sports, Culture and Events Management Program from FH Kufstein Tirol - University of Applied Sciences lies on the development of strategic and leadership skills. Central to this program are analysis and conception as well as research orientation. With the inclusion of current scientific discussions, the unity of research and subject matter is guaranteed. This leads to a unique interdisciplinary approach to mastering the elements and structural provisions involved in the management of sports, culture and events businesses.

Core Concept

The key focus of the Sports, Culture and Events Management master program from FH Kufstein Tirol - University of Applied Sciences represents three core concepts - strategic management, research and management in the fields of sports, culture and events management and the future-orientated focus of optional academic study modules. Students are able to choose courses in areas such as venue management, destination management, strategic events management, strategic projekt development, urban studies, and city development. 

Comprehensive Social Leadership Preparation

Social skills’ training is another component of the program. Particular emphasis is placed on leadership training, especially in an intercultural context. An international study trip encourages the subject skills as well as the social and intercultural competence of our graduates. Because of the tight connection to practical subject application, the program complies with the special qualification requirements of various career fields in international sports, culture and events management.

Career fields

  • Sports Management: sports marketing & communication agencies, sports federations, sports events organizing committees
  • Cultural Management: cultural institutions such as museums, theaters, opera and concert halls, festivals, music and film industry, and the wider creative industries
  • Events Management: event agencies, event and conference centers, recreational centers, corporate marketing, sponsoring, and event departments 

Programme Structure

Courses include:

  • International Cultural Management 
  • International Events Management 
  • International Financial Management 
  • Fundamentals in Social Research 
  • International Sports Management 
  • Sustainability in Sports, Culture & Events Management 
  • Events Budgeting 
  • Risk Management 
  • Funding in Sports 
  • Sponsoring 
  • International Spots & Cultural Politics 
  • Digital Events

                        Detailed Programme Facts

                        • Programme intensity Full-time
                          • Full-time duration 24 months
                        • Credits
                          120 ECTS
                        • Languages
                          • English
                        • Delivery mode
                          On Campus

                        English Language Requirements

                        You only need to take one of these language tests:

                        • Minimum required score:


                          The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

                          Schedule TOEFL®
                        • Minimum required score:


                          The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

                        • Minimum required score (Grade C):


                          C1 Advanced is a Cambridge English Qualification. It reports on the Cambridge English Scale between 142 and 210. You will receive a separate score for each of the four skills (reading, writing, listening and speaking) and for Use of English. These five scores are averaged to give you an overall result for the exam. Universities and colleges may ask you to achieve a specific score, either overall or for a particular skill.

                          Note: degree programmes and applications may require a more specific minimum score for admission.

                        • Minimum required score:


                          PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

                        Academic Requirements

                        • Completion of a Bachelor or Diploma program (at a university or a university of applied sciences) relevant to the degree program or equivalent post-secondary degree
                        • Practical work experience
                        • Good English skills

                        Tuition Fee

                        • International Applies to you

                          726 EUR/year
                          Tuition Fee
                          Based on the original amount of 363 EUR per semester and a duration of 24 months.
                        • EU/EEA Applies to you

                          726 EUR/year
                          Tuition Fee
                          Based on the original amount of 363 EUR per semester and a duration of 24 months.
                        We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
                        € 363.36 + € 19,20 student union fee per semester

                        Living costs for Kufstein

                        • 800 - 1200 EUR/month
                          Living Costs

                        The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


                        StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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