
Overview
Core Concept
The key focus of the master program represents three core concepts - strategic management, research and management in the fields of sports, culture, and event management, and the future-orientated focus of optional academic study modules. Students are able to choose two courses out of the optional modules in sports, culture, event or management to deepen their knowledge. Courses on the topics of digitalization, sustainability or international politics emphasize the international character of the study program.
Comprehensive Social Leadership Preparation
Social skills training is another component of the program. Particular emphasis is placed on leadership training, especially in an intercultural context. The study trip encourages the subject skills as well as the social and intercultural competence of our graduates. Because of the tight connection between theory and practical subject application, the program complies with the special qualification requirements of various career fields in international sports, culture, and event management.
Vocational fields
- Sports Management: sports marketing & communication agencies, sports federations, and sports event organizing committees
- Cultural Management: cultural institutions such as museums, theaters, opera and concert halls, festivals, music and film industry, and the wider creative industries
Event Management: event agencies, event and conference centers, recreational centers, corporate marketing, sponsoring, and event departments
Highlights
- International program in sports, culture, and event management
- Entirely taught in English by lecturers from all over the world
- Integrated study trip
- Unique interdisciplinary approach to mastering the elements and structural provisions involved in the management of sports, culture, and event businesses
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- International Cultural Management
- International Events Management
- International Financial Management
- Fundamentals in Social Research
- International Sports Management
- Sustainability in Sports, Culture & Events Management
- Events Budgeting
- Risk Management
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before
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Language
Credits
Delivered
Disciplines
Area & Cultural Studies Management, Organisation & Leadership Sports Management View 13 other Masters in Area & Cultural Studies in AustriaExplore more key information
Visit official programme websiteAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Completion of a Bachelor or Diploma program (at a university or a university of applied sciences) relevant to the degree program or equivalent post-secondary degree
- Practical work experience
- Good English skills: Applicants, for whom English is not their first language, need to submit evidence that their English language proficiency meets the degree requirements (i.e. CEFR level B2) before the first day of the semester.
The University accepts the following internationally recognized English language certificates as evidence of applicants’ competence in the English language:
- International English Language Testing System (IELTS)
- TOEFL Internet-based Test
- Cambridge English exams
- Pearson Test of English (PTE)
- LanguageCert
The scores achieved by applicants on any of the above-mentioned tests must demonstrate that they have reached the CEFR level B2.
Make sure you meet all requirements
Visit official programme websiteTuition Fee
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International
9800 EUR/yearTuition FeeBased on the tuition of 4900 EUR per semester during 24 months. -
EU/EEA
726 EUR/yearTuition FeeBased on the tuition of 363 EUR per semester during 24 months.
€ 363.36 + € 20.70 student union fee per semester for EU, EEA and Swiss citizens
- € 4,900 + € 20.70 student union fee per semester for citizens of third countries
Living costs for Kufstein
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.