Sports, Culture and Event Management

Overview

Core Concept

The key focus of the master program represents three core concepts - strategic management, research and management in the fields of sports, culture, and event management, and the future-orientated focus of optional academic study modules. Students are able to choose two courses out of the optional modules in sports, culture, event or management to deepen their knowledge. Courses on the topics of digitalization, sustainability or international politics emphasize the international character of the study program.

Comprehensive Social Leadership Preparation

Social skills training is another component of the program. Particular emphasis is placed on leadership training, especially in an intercultural context. The study trip encourages the subject skills as well as the social and intercultural competence of our graduates. Because of the tight connection between theory and practical subject application, the program complies with the special qualification requirements of various career fields in international sports, culture, and event management.

Vocational fields

• Sports Management: sports marketing & communication agencies, sports federations, and sports event organizing committees
• Cultural Management: cultural institutions such as museums, theaters, opera and concert halls, festivals, music and film industry, and the wider creative industries

• Event Management: event agencies, event and conference centers, recreational centers, corporate marketing, sponsoring, and event departments

Highlights

• International program in sports, culture, and event management
• Entirely taught in English by lecturers from all over the world
• Integrated study trip
• Unique interdisciplinary approach to mastering the elements and structural provisions involved in the management of sports, culture, and event businesses