24 months
9800 EUR/year
726 EUR/year
Tuition fee
Apply date
Start date


This master degree program has been developed as a management degree in the synergetic areas of sports, culture as well as event management with a strong international focus. The program is entirely taught in English by academic and field experts from around the world. The main emphasis lies on the development of strategic and leadership skills.

Visit the official programme website for more information


Core Concept

The key focus of the master program represents three core concepts - strategic management, research and management in the fields of sports, culture, and event management, and the future-orientated focus of optional academic study modules. Students are able to choose two courses out of the optional modules in sports, culture, event or management to deepen their knowledge. Courses on the topics of digitalization, sustainability or international politics emphasize the international character of the study program.

Comprehensive Social Leadership Preparation

Social skills training is another component of the program. Particular emphasis is placed on leadership training, especially in an intercultural context. The study trip encourages the subject skills as well as the social and intercultural competence of our graduates. Because of the tight connection between theory and practical subject application, the program complies with the special qualification requirements of various career fields in international sports, culture, and event management.

Vocational fields

  • Sports Management: sports marketing & communication agencies, sports federations, and sports event organizing committees
  • Cultural Management: cultural institutions such as museums, theaters, opera and concert halls, festivals, music and film industry, and the wider creative industries
  • Event Management: event agencies, event and conference centers, recreational centers, corporate marketing, sponsoring, and event departments


  • International program in sports, culture, and event management
  • Entirely taught in English by lecturers from all over the world
  • Integrated study trip
  • Unique interdisciplinary approach to mastering the elements and structural provisions involved in the management of sports, culture, and event businesses

Programme Structure

Major fields of study: 

  • 13 % Basics Sports, Culture & Event Management
  • 20 % Specific expertise in sports, culture & event management
  • 17 % in-depth electives & scope for specialization
  • 14 % Leadership & Social Skills (incl. study trip)
  • 36 % Practical transfer & Master thesis

Key information


  • Full-time
    • 24 months

Start dates & application deadlines




120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at FH Kufstein Tirol - University of Applied Sciences and/or in Austria, please visit Student Insurance Portal.

Other requirements

General requirements

  • Completion of a Bachelor or Diploma program (at a university or a university of applied sciences) relevant to the degree program or equivalent post-secondary degree
    • Practical work experience
    • Good English skills: Applicants, for whom English is not their first language, need to submit evidence that their English language proficiency meets the degree requirements (i.e. CEFR level B2) before the first day of the semester. 

    The University accepts the following internationally recognized English language certificates as evidence of applicants’ competence in the English language: 

     - International English Language Testing System (IELTS) 

    - TOEFL Internet-based Test 

    - Cambridge English exams 

    - Pearson Test of English (PTE)

    - LanguageCert 

    The scores achieved by applicants on any of the above-mentioned tests must demonstrate that they have reached the CEFR level B2.

Tuition Fee

To alway see correct tuition fees
  • International

    9800 EUR/year
    Tuition Fee
    Based on the tuition of 4900 EUR per semester during 24 months.
  • EU/EEA

    726 EUR/year
    Tuition Fee
    Based on the tuition of 363 EUR per semester during 24 months.
  • € 363.36 + € 20.70 student union fee per semester for EU, EEA and Swiss citizens

  • € 4,900 + € 20.70 student union fee per semester for citizens of third countries

Living costs for Kufstein

800 - 1200 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Sports, Culture and Event Management
FH Kufstein Tirol - University of Applied Sciences


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