In the Digital Marketing and Omnichannel Strategy programme at Montpellier Business School , you will find out what digital marketing is in a customer centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developping and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.
- Digital Marketing Specialist
- CEM/CXM Specialist
- Marketing Manager
- Web Campaign Specialist
- Business Analyst
- Marketing and Communications Consultant
- Brand and Client Experience Designer
- E-Commerce Manager
Get more detailsVisit official programme website
- Digital Marketing Strategy
- Consumer psychology & behavior in digital era
- Digital communication
- Customer Experience Management (CEM/CXM) and Omnichannel strategy
- Marketing design for augmented and virtual reality
- Community management and Social media strategy & optimisation (SMO)
Check out the full curriculumVisit official programme website
- 12 months
Start dates & application deadlines
- Apply before
180 ECTS credits for a 1-year MSc
240 ECS credits for a 2-year MSc
DisciplinesMarketing Digital Communication Digital Marketing View 36 other Masters in Digital Marketing in France
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Home contents and baggage
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.Get your student insurance now
Starting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Montpellier Business School and/or in France, please visit Student Insurance Portal.
The MSc programmes are open to students with three or four years of studies after high school and do not require prior general or technical knowledge related to the subjects.
- Students who hold a 3-year degree (Bachelor’s degree or equivalent) will join the 2-year MSc.
- Students who hold of a 4-year degree will join the 1-year MSc.
TOEFL (at least 86/120 for the 2-year MSc | 88/120 for the 1-year MSc)
CV and cover letter
Copy of the latest degree certificate and academic transcripts of the last 3 years of studies
Copy of your ID (e.g.passport)
Make sure you meet all requirementsVisit official programme website
International16000 EUR/yearTuition FeeBased on the tuition of 16000 EUR for the full programme during 12 months.
EU/EEA16000 EUR/yearTuition FeeBased on the tuition of 16000 EUR for the full programme during 12 months.
1-year MSc: 16 000 €
2-year MSc: 25 000 €
Living costs for Montpellier
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.