12 months
Duration
16000 EUR/year
16000 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

In the Digital Marketing and Omnichannel Strategy programme at Montpellier Business School you will learn about the marketing challenges of tomorrow that will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company.

Visit the official programme website for more information

Overview

Programme Description

In the Digital Marketing and Omnichannel Strategy programme at Montpellier Business School , you will find out what digital marketing is in a customer centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developping and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.

Career

  • Digital Marketing Specialist
  • CEM/CXM Specialist
  • Marketing Manager
  • Web Campaign Specialist
  • Business Analyst
  • Marketing and Communications Consultant
  • Brand and Client Experience Designer
  • E-Commerce Manager

Programme Structure

Courses include:

  • Digital Marketing Strategy
  • Consumer psychology & behavior in digital era
  • Digital communication
  • Customer Experience Management (CEM/CXM) and Omnichannel strategy
  • Marketing design for augmented and virtual reality
  • Community management and Social media strategy & optimisation (SMO)

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

More details

 

Language

English
IELTS admission requirements IELTS
6
TOEFL admission requirements TOEFL® IBT
86

Credits

180 ECTS

180 ECTS credits for a 1-year MSc

 240 ECS credits for a 2-year MSc

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS
6
TOEFL admission requirements TOEFL® IBT
86

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Montpellier Business School and/or in France, please visit Student Insurance Portal.

Other requirements

General requirements

The MSc programmes are open to students with three or four years of studies after high school and do not require prior general or technical knowledge related to the subjects.

  • Students who hold a 3-year degree (Bachelor’s degree or equivalent) will join the 2-year MSc.
  • Students who hold of a 4-year degree will join the 1-year MSc.

TOEFL (at least 86/120 for the 2-year MSc | 88/120 for the 1-year MSc)

CV and cover letter

Copy of the latest degree certificate and academic transcripts of the last 3 years of studies

Copy of your ID (e.g.passport)

Photo (jpeg)

Tuition Fee

To alway see correct tuition fees
  • International

    16000 EUR/year
    Tuition Fee
    Based on the tuition of 16000 EUR for the full programme during 12 months.
  • EU/EEA

    16000 EUR/year
    Tuition Fee
    Based on the tuition of 16000 EUR for the full programme during 12 months.
  • 1-year MSc: 16 000 €

  • 2-year MSc: 25 000 €

Living costs for Montpellier

917 - 1246 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing and Omnichannel Strategy
-
Montpellier Business School

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