Master On Campus

Creative Brand Management

Virginia Commonwealth University

24 months
25956 USD/year
25956 USD/year
12618 USD/year
Tuition fee
Apply date
Start date


The VCU Brandcenter offers graduate study in advertising, branding and experience design. The Creative Brand Management program at Virginia Commonwealth University it is divided into five focus areas (subconcentrations): art direction, copywriting, creative brand management, experience design and strategy.


The Creative Brand Management program at Virginia Commonwealth University is focused on preparing students for successful careers. The working environment is similar to that of agencies and their clients. Teams of students work together to develop ideas and campaigns that solve business problems strategically and creatively. They also learn how to present those ideas in engaging and persuasive ways.

After their first year, qualified students are offered internships where they gain experience and foster industry relationships. In their second year, students have the opportunity to network with professional mentors, guest speakers, alumni and recruiters from agencies and organizations around the country. Once students graduate, they become part of a tight-knit alumni network.

Student learning outcomes

  • Presentation skills: Students will demonstrate the ability to effectively present/sell their ideas in a clear, concise and compelling manner.
  • Collaboration: Students will demonstrate their ability to work together in cross-functional teams/groups (i.e., as art directors, copywriters, creative brand managers, experience designers and strategists) to develop viable business/marketing solutions.
  • Creative and critical problem-solving: Students will demonstrate the ability to research consumer culture (via secondary research, syndicated research and qualitative/quantitative research methods) and evaluate consumer media/technology usage habits to develop media-neutral business solutions. 
  • Culture: Students will demonstrate an appreciation, interest in and openness for different cultures (both national and international) yielding more relevant, culturally savvy business solutions.
  • Craft: Students will demonstrate the ability to execute specific skills related to their individual subconcentration.

Programme Structure

Courses include:

  • Craft
  • Innovation
  • Creative Thinking
  • Brand Experiences
  • Persuasion
  • The Business of Branding
  • Advanced Portfolio
  • Accounting for Communication Professionals
  • Brand Design for Brand Managers

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


42 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • Personal statement
  • Academic documentation
  • Proof of English proficiency
  • Additional academic requirements and regulations
  • Foreign transcripts
  • Financial certification
  • Application fee

Tuition Fee

To alway see correct tuition fees
  • International

    25956 USD/year
    Tuition Fee
    Based on the tuition of 25956 USD per year during 24 months.
  • National

    25956 USD/year
    Tuition Fee
    Based on the tuition of 25956 USD per year during 24 months.
  • In-State

    12618 USD/year
    Tuition Fee
    Based on the tuition of 12618 USD per year during 24 months.

Living costs for Richmond

1071 - 1750 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

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Creative Brand Management
Virginia Commonwealth University


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